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List of David Ogilvy Quotes

Explore our hand-picked selection of 221 inspiring quotes by David Ogilvy.

About David Ogilvy

  • Born: June 23, 1911
  • Died: July 21, 1999
  • Occupation: Businessman
    • Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind
    Bird Mind Trying
    Many of the greatest creations of man have been inspired by the desire to make money...if oxford undergraduates were paid for their work, i would have performed miracles of scholarship and become regius professor of modern history.
    Education Men Creation Of Man
    Can advertising foist an inferior product on the consumer? bitter experience has taught me that it cannot. on those rare occasions when i have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
    Rare Occasion Tests Fields
    One half was sad because i had damaged my reputation. the other half was happy because i had damaged my reputation.
    Half Other Half Reputation
    Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. they are hallmarks of a pretentious ass.
    Use Jargon Ass
    Political advertising ought to be stopped. it's the only really dishonest kind of advertising that's left. it's totally dishonest.
    Political Dishonesty Kind
    I once found myself conspiring with a british cabinet minister as to how we might persuade her majesty's treasury to cough up more money for the british travel advertising in america. said he, "why does any american in his senses spend his vacation in the cold damp of an english summer when he could equally well bask under italian skies? i can only suppose that your advertising is the answer." damn right.
    Summer Italian Vacation
    You make the best products you can, and you grow as fast as you deserve to.
    Business Achievement Growth
    The line between pride in our work and neurotic obstinacy is a narrow one. we make our recommendations clear. but we do not grudge our clients the right to the final say. it is their money.
    Pride Finals Lines
    Claude hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. that's absolute poppycock.
    Writing College Advertising
    When someone is made the head of an office in the ogilvy & mather chain, i send him a matrioshka doll from gorky. if he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: if each of us hires people who are smaller than we are, we shall become a company of dwarfs. but if each of us hires people who are bigger than we are, we shall become a company of giants.
    Office People Curiosity
    A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. if nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.
    Campaigns Looks Dull
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