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DIGITAL MARKETING – DEFINITION & WHAT IS IT ALL ABOUT?
DM (Digital Marketing) is the marketing of a products or a services of any by using digital technologies, mainly on the Internet, also its including mobile phones, display advertising and any other digital medium.
Digital marketing’s development since the 1990’s and 2000’s has changed the way brands & businesses use technology for marketing. As digital platforms are more and more incorporated into several promoting plans & in everyday life, also as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent & efficient in these days.
Note: Source Taken from Wikipedia
“Digital marketing” points to the promotional works applied to promote brands and products via electronic media. It allows companies to analyse their marketing campaigns to comprehend what is working affirmatively and what’s not. Businesses leverage the potential of digital channels like Google search, social media, email, as well as their websites for relating with prospective and current customers.
The web has revolutionized the way people used to do shopping and buy stuff. People nowadays spend a lot of time over the internet searching for things they want to purchase or finding information about services and products prior to exact purchase. For this cause, companies are sharpening their digital marketing tactics to target online audience.
Efficient marketing involves relating to your audience at the right time and in the right place. So, the best way to target likely customers is to locate them where they are spending most time that is on the web.
In simplistic terms, Digital Marketing transfers to any form of online marketing. It includes strategies such as inbound marketing to attract, convert, and amuse online customers.
HOW DIGITAL MARKETING WORKS?
It is Most required thing in today’s time. The reason is:
> There are 5.11 billion unique mobile users in the world as of today, up 100 million (2%) in the past year. Also there are 4.39 billion internet users in 2019, an mass increase of 366 million (9%) versus in January 2018.
> There are 3.48 billion social media (SM) users in 2019, with the world wide total growing by 288 million (9%) since this time last year.
> 3.26 billion people use social media (SM) on mobile devices (Android/iPhone/windows etc,) in January 2019, with a growth of 297 million new users representing a year-on-year increase of more than 10%.
Therefore, Digital Marketing is the most effective the way to promote a business and establish its brand through Digital Channels. There are several ways a company/organisation can reach its specific and target audience through internet by using digital marketing techniques.
In today’s time games are becoming more common in our advancing technology. In fact, DM now extends to non-Internet channels that provide digital media, such as mobile phones (SMS & Calls), call-back services, and on-hold mobile phone ring tones.in essence, these extensions to non-Internet channels facilitate to differentiate digital promoting from online promoting, another catch-all term for the selling strategies mentioned on top of, that strictly occur online.
As digital marketing relies on technology that is ever-evolving & fast-changing, constant options ought to be expected from DM developments and methods. This portion is a shot to qualify or segregate the n’table highlights existing and getting used as of press time.
Digital marketing methods are such as:
- Affiliate marketing (AM)
- Campaign Marketing (CM)
- Content Automation (CA)
- Content Marketing (CM)
- Data-Driven Marketing (DDM)
- Display Advertising (DA)
- E–Books (EB)
- E-Commerce Marketing (ECM)
- E-Mail Direct Marketing (EDM)
- Email marketing (EM)
- Influencer Marketing (IM)
- In-game advertising (IGA)
- Online public relations (OPR)
- Optical Disks (OD)
- Pay Per Click (PPC)
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing (SEM)
- Social Media Optimization (SMO)
- Social networking service (SNS)
Note: We (PJ) as Digital Marketing Agency Offer only few services like : Web/Website Design & Development, SEO, SMM/SMO and PPC/CPC.
WHY DIGITAL MARKETING IS AN IMPORTANT IN 2020?
When the group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally, you must be Required of Digital marketing. By using digital marketing, you can reach an enormous audience (big data world) in a way that is both cost-effective and measurable.
It’s an Important thing when your customers are in Online
The problem with this approach is that your customers and potential customers are already online. Right now. Today, if a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good opportunity that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else.
Once they have made that decision, they may probably won’t be back at all.
It’s an Important thing when competitors are in digital marketing
For your business to be successful, you need to pay attention to what your competitors are doing and learn from it.
Think of your competitors n’t just as someone that you’re planning to beat, but instead as people who have something to teach you.
How do they communicate their brand & what makes them to be unique?
How well do they engage with the audience they target?
Do you think you can do better then them?
You can’t if you don’t participate in competing in the digital world.
If your prospects begin to search for a business similar to yours and are able to find your competitors’ website but not yours, your business is not even in the running. Your prospects can’t choose you if they don’t know about you. In this scenario, your competitors have just raced a step ahead of you regardless of whether they have an effective website designed or a clear message.
Therefore, your digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time Related) and you should measure them to further improve your results.
- Increasing the Sales
Increasing sales or leads is a top-level digital marketing objective for many businesses. Growing sales is ultimate objective of every business.
- Generating leads
DM – Digital marketing can play important role in lead generation. It can be used to drive more traffic on website using SEO, Google ads, Facebook ads to generate more leads. Leads generation can also be improved by using content marketing and lead magnets and marketing automation techniques to further nurture leads. Lead generation is one of the most complex topics of digital marketing.
- Increasing organic search traffic
Getting free traffic from Google using SEO is one of the best ways to create awareness, generate leads and increase sales. SEO is the backbone of digital marketing. Growing organic traffic on blog or website can be one of the digital marketing objectives which can reduce cost per acquisition and also create long-term online visibility.
- Increasing brand visibility
The Digital brand building is also one of the most important part of digital marketing objectives. Digital branding can help business increase sales and also grow organic traffic, increase faster conversion and build online reputation. Social media marketing, digital PR and video marketing (YouTube Videos) can be used to increase brand visibility. Digital display advertising and digital video ads can also help in online brand building.
- Reducing cost per customer
Reducing cost per customer can be a digital marketing’s big objective. Brands can use various techniques like conversion rate optimization, marketing automation and programmatic display advertising to reduce cost per customer.
This objective will give you next steps to take.
WHY EVERY BUSINESS NEEDS "DM" SERVICES?
Well to reply to this above query, it is important to first learn the nature of the working of digital marketing.
Digital marketing has always been a highly dynamic and evolving field. It has been steadily making use of the suitable technology or the newest trends in the business to invent its tactics and still be suitable for uncertain times.
Digital Marketing is needed for the growth and strength of any business. Digital Marketing is the way to overtake online, without breaking you’re economical. Even if you receive huge website traffic, but it would not amount to anything, unless it is converted into achievable Return on Investment.
Your digital marketing strategy requires worth and result from oriented preparation. Therefore, it is also strongly suggested that you must work with a professional that is skilled in website design, development, social media marketing, advertisements and on/off page search engine optimization.
Moreover, digital advertising is low in cost. Having web attendance, engaging clients in conversations through social media and email advertising is low-cost another possibility. These digital channels are offered to businesses of any size.
For clients, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, they can get it in a few clicks.