Vicky Pattison and Ercan Ramadan ​Instagram ad banned for smoking

An advert for a clothes model filmed on the marriage day of actuality TV stars Vicky Pattison and Ercan Ramadan has been banned for glamorising smoking.

The advert for Endrick Clothes, owned by Ramadan and primarily based in Waltham Abbey, in Essex, reveals the groom and groomsmen smoking cigars.

It was shared on his Instagram account and that of his spouse Pattison – who has 5.5m followers – in October.

The Promoting Requirements Authority (ASA) stated it upheld two complaints and “concluded that the advertisements have been irresponsible”.

The adverts can nonetheless be seen on their Instagram accounts, however the ASA stated they “should not seem once more within the type complained of”.

“We thought-about that the video introduced smoking in an interesting method and advised that it was a part of a glamourous and aspirational life-style,” the ruling stated.

Former Geordie Shore star Pattison married Ramadan at London’s Marylebone City Corridor in August earlier than they held a second ceremony and celebration in September in Italy.

It was filmed for an E4 TV present known as Vicky Pattison: My Massive Fats Geordie Wedding ceremony.

The ASA additionally criticised Ramadan for not making it clear the movie was an advert and for not responding to its inquiries.

“We concluded that the advert was not clearly identifiable as a advertising and marketing communication and as such breached the code,” it stated.

“We instructed Endrick Clothes Ltd and Ercan Ramadan to make sure that future advertisements have been socially accountable, specifically by not condoning or encouraging smoking.”

Pattison confirmed that any future posts that featured Endrick Clothes can be labelled as advertisements, the ASA added.

Pattison and Ramadan have been approached for a remark.