Brat summers and looking out “demure” at work had been among the many hottest TikTok traits of 2024.

The short-form video app has revealed this yr’s high traits in its annual report, referred to as Yr on TikTok, highlighting traits which amassed thousands and thousands of views.

Sparking humorous promoting campaigns and aesthetic actions impacting individuals’s way of life decisions, 2024 noticed TikTok’s cultural affect proceed to develop.

– Man in finance

This pattern began off as a spoken phrase efficiency by American creator Megan Boni, referred to as Lady On Sofa, however rapidly grew to become catchy music of the yr after the sound clip was sampled into numerous remixes.

The phrases poke enjoyable on the creator wanting to seek out her very best man, prompting her to declare: “I’m on the lookout for a person in finance, belief fund, 6’5, blue eyes”.

She shared the caption: “Did I simply write the music of the summer time?” when she shared the video again in April, which has since racked up greater than 58 million views on the platform.

In early Might, a creator referred to as rubythepookie sampled the sound clip to create a catchy, digital hip-hop tune – Boni then recorded the monitor with famous person DJ David Guetta to storm the charts.

– Brat summer time

British singer Charli XCX despatched TikTok right into a spiral this yr after individuals embraced brat summer time, embodying self-love, optimistic physique picture, sultry type decisions and many neon inexperienced.

The time period “brat” was popularised because the title of the music star’s sixth studio album, which includes a shiny inexperienced cowl.

The pattern sparked a viral dance created by TikTok’s Kelley Heyer to Charli XCX’s music Apple from the Brat album, which earned 1.3 million views.

The time period was named the Collins Phrase of the Yr for 2024, redefined as being “characterised by a assured, impartial and hedonistic perspective”, and quickly grew to become the aesthetic motion of the summer time, the dictionary stated.

– Sambas and a bit of purple bag

This video shared by Maisie Isobel exhibits her and her mates calling out key components of their outfit corresponding to their black and white Adidas Samba trainers and a small purple purse.

The three ladies in flip spotlight part of their outfit whereas singing it to a tune that includes the phrases “boots and a slick again bun”, “cowboy boots and a blowie”, referring to her blowout coiffure, and “Sambas and a bit of purple bag”.

The video was seen greater than 10.3 million occasions and was recreated by Netflix’s You star Penn Badgley together with Nava Kavelin and Sophie Ansari, who he co-hosts his comedy podcast Podcrushed with.

– Very conscious, very demure

The catchphrase was began by TikToker Jools Lebron, who gave recommendation to her followers about “The right way to be demure and modest and respectful on the office”.

Whereas sat in her automobile, Lebron, styled in pink blush, pink lips and lengthy, blonde hair, defined how her make-up and outfit was office applicable.

She advised viewers: “You see how I do my make-up for work? Very demure, very conscious … I don’t appear like a clown after I go to work. I don’t do an excessive amount of. I’m very conscious whereas I’m at work.”

The video was seen greater than 54 million occasions and prompted US actuality star Khloe Kardashian to participate in her model of the pattern with make-up artist Ash Ok Holm and hair stylist Dimitris Giannetos in a clip which earned 14.9 million views.

– Gen Z staff write the script

Advertising and marketing creatives had been significantly imaginative this yr after some corporations let their Technology Z staff, these born after 1996, take management of the script for his or her TikTok movies.

In August, electrical retailer Currys shared a video of a middle-aged man carrying the Currys uniform selling the merchandise in its retailer utilizing present slang, referencing a few of TikTok’s high traits.

The video, which has greater than 2.5 million views, begins with the person saying, “It’s a brat summer time at Currys my guys” earlier than highlighting gives on microwaves that “ate and left no crumbs” and air fryers described as “the GOAT (best of all time)”.