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The future masters of technology will have to be light-hearted and intelligent. the machine easily masters the grim and the dumb.
-Marshall McLuhan
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The Future Masters Of Technology Will Have

Marshall McLuhan
The future masters of technology will have to be light-hearted and intelligent. the machine easily masters the grim and the dumb.
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Intelligent Technology Light

More From Marshall McLuhan

Are soft-hearted people handicapped in business? you have heard a businessman say of someone else, he's all right, but he's too soft-hearted.... to be soft-hearted may be handicapping, in a sense. but on the whole, a soft heart is to be preferred to a hard heart. hard-hearted, severe, dominating giants sometimes manage to get further and to amass more money. but they get less genuine joy out of life.... it is the hard-boiled employer, not the soft-hearted species, that incites most of our strikes and does most to endanger the harmonious progress of democracy.
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Greek architecture taught me that the column is where the light is not, and the space between is where the light is. it is a matter of no-light, light, no-light, light. a column and a column brings light between them. to make a column which grows out of the wall and which makes its own rhythm of no-light, light, no-light, light: that is the marvel of the artist.
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The most revolutionary aspect of technology is its mobility. anybody can learn it. it jumps easily over barriers of race and language. ... the new technology of microchips and computer software is learned much faster than the old technology of coal and iron. it took three generations of misery for the older industrial countries to master the technology of coal and iron. the new industrial countries of east asia, south korea, and singapore and taiwan, mastered the new technology and made the jump from poverty to wealth in a single generation.
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Sometimes i lie awake at night thinking about all the dumb things i do every day... if i live to be eighty and i do ten dumb things each day... that would be about two hundred and ninety thousand dumb things... when you add up all the dumb things you do, it's best to use round figures.
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That's another thing that's depressing: certain attitudes in congress. they assume that you're dumb; they can take advantage of you being dumb. i find that offensive. it insults our intelligence. they're playing us for dumb and they're being dumb in doing it. but i believe that's gonna change. i think those people, the mcconnells, are not helping us at all. they're taking us backward in time.
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Life is the ultimate technology. machine technology is a temporary surrogate for life technology. as we improve our machines they will become more organic, more biological, more like life, because life is the best technology for living.
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