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I don't want to become a brand and i certainly don't want to have a persona.
-Amanda Seyfried
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I Don't Want To Become A Brand

Amanda Seyfried
I don't want to become a brand and i certainly don't want to have a persona.
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Want Persona Brands

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A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. if we try to produce it by the atomistic approach, we will end up with a sort of identikit brand. it will be a perfect description of the structure of the brand, as the identikit can describe the contours of the face. but it won't be the same thing. the brand will never come to life.
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It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just trump but also ivanka, who has a sub-brand. we've never seen this before. we've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.
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I don't really like to call myself a brand, and i don't like to think of myself as a brand. i'm a singer, a songwriter, a musician and a performer. and an actress, and all the other things that i do. when you add it all together, some might call it a brand, but that's not my focus.
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How does conservatism find its way into the body politic? i think most people actually live their lives that way, but they have been poisoned into not voting that way because the brand - conservatism brand, republican brand - has been summarily destroyed over the years.
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There are two brands of discontent: the brand that merely fosters greed and snarling and back-biting, and the brand that inspires greater and greater effort to reach the desired goal. which is your brand?
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Between the time i first started working in advertising in 1998 and now, the word brand has replaced identity. we are no longer individuals so much as we are brands. we're individual brands. individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
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