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Here's what you should say [to an investor]: 'this is what my company does' it's that simple. what you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. they can't fantasize if they don't know what you do.
-Guy Kawasaki
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Here's What You Should Say [to An

Guy Kawasaki
Here's what you should say [to an investor]: 'this is what my company does' it's that simple. what you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. they can't fantasize if they don't know what you do.
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More From Guy Kawasaki

To walk in money through the night crowd, protected by money, lulled by money, dulled by money, the crowd itself a money, the breath money, no least single object anywhere that is not money. money, money everywhere and still not enough! and then no money, or a little money, or less money, or more money but money always money. and if you have money, or you don't have money, it is the money that counts, and money makes money, but what makes money make money?
Money Night Crowds
Where you want to be is always in control, never wishing, always trading, and always first and foremost protecting your ass. that's why most people lose money as individual investors or traders because they're not focusing on losing money. they need to focus on the money that they have at risk and how much capital is at risk in any single investment they have. if everyone spent 90 percent of their time on that, not 90 percent of the time on pie-in-the-sky ideas on how much money they're going to make, then they will be incredibly successful investors.
Successful Sky Ideas
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. one-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. the true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Mean Marketing Lines
The only reason i was able to accomplish things is the great people willing to work with me. a company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. i do want to recognize a ton of super-talented people. without them, i would have accomplished very little. i just happen to be the face of the companies.
People Excited Reason
We talk about social service, service to the people, service to humanity, service to others who are far away, helping to bring peace to the world - but often we forget that it is the very people around us that we must live for first of all. if you cannot serve your wife or husband or child or parent - how are you going to serve society? if you cannot make your own child happy, how do you expect to be able to make anyone else happy? if all our friends in the peace movement or of service communities of any kind do not love and help each other, whom can we love and help?
Children Husband People
I feel no shame at being found still owning a share when the bottom of the market comes…i would go much further than that. i should say that it is from time to time the duty of a serious investor to accept the depreciation of his holdings with equanimity and without reproaching himself. … an investor…should be aiming primarily at long-period results, and should be solely judged by these.
Long Serious Shame
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