Lidl had its most profitable Christmas buying and selling interval on report, the grocery store chain stated, boosted by an increase of a 3rd in get together meals gross sales.
Income rose nearly 7% to greater than £1bn over the 4 weeks to Christmas Eve as prospects purchased 16 million pigs in blankets and a turkey each second.
Gross sales had been additionally helped by a rise within the variety of its outlets this 12 months, though there are indicators that development could also be slowing.
In the meantime, the chain has joined lots of its rivals in arguing that tax rises announced in the Budget could lead to job losses and higher prices for customers.
The grocery store chain’s Christmas gross sales figures had been aided by its highest-ever variety of prospects for the interval, with two million extra purchasing there because it makes an attempt to match rivals’ market share.
The agency stated it had the very best development in buyer visits of any grocery store final 12 months.
Clients additionally seemingly opted for the German low cost chain whereas they had been trying to save cash on alcoholic drinks, as champagne gross sales rose by 1 / 4.
Its UK boss Ryan McDonnell stated that he was “thrilled” by the rising variety of customers.
Regardless of this, the 7% gross sales development charge seen over the important thing Christmas buying and selling interval in 2024 marks a fall from the 12% achieved the 12 months earlier than.
Lidl additionally grew its complete variety of supermarkets within the UK to greater than 970 final 12 months – which means the gross sales figures usually are not a “like-for-like” comparability.
In December, nonetheless, trade analysts at Kantar reported that Lidl was the quickest rising bricks-and-mortar grocer over the previous quarter, because it closes in on Morrisons’ place because the UK’s fifth largest grocery store group.
Wanting forward, Mr McDonnell stated that the agency was “excited to construct” on this momentum.
He previously told the PJ that whereas tax rises and adjustments to employment rights would put “a whole lot of strain on enterprise “, these components wouldn’t dissuade the retailer from investing within the UK.
A Treasury spokesperson stated in response to an open letter from November – signed by Lidl, Tesco, Amazon, Greggs, Subsequent and dozens of different chains – that it needed to “make troublesome selections to repair the foundations of the nation”. The GMB Union stated that retailers had been “pleading poverty”.
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, 2025-01-02 10:46:00
