Matilda Djerf, a Swedish influencer and co-founder of the favored trend model Djerf Avenue, has responded to accusations that she created a local weather of “psychological terror” in her office.

Djerf, 27, a Forbes 30 underneath 30 honouree, is alleged to have repeatedly yelled at her workers, compelled one to wash her private rest room, and made fatphobic feedback.

In a press release shared on Instagram on Tuesday (December 17), Djerf addressed the claims with an apology and a mirrored image on her function as a frontrunner.

“Over the previous few days, I’ve been quiet on social media,” the style influencer wrote. “My highest precedence has been to fulfill with the Djerf Avenue crew and communicate to them. I’m absolutely conscious that my phrases right here are usually not a solution or an answer, however for me it’s necessary to jot down this on to you.”

Acknowledging her shortcomings, Djerf admitted to feeling unprepared for the speedy progress of her firm. “After I began Djerf Avenue, I by no means anticipated that the corporate can be what it’s in the present day… I wasn’t prepared. I had by no means led a crew previous to this, I had by no means constructed an organization previous to this, and underneath numerous stress, excessive tempo, and naivety, I did not be the chief and colleague I want to be. And for that, I’m so, so sorry.”

Djerf emphasised her dedication to private {and professional} progress, stating, “I want my progress occurred sooner. I wish to underline that I’m extraordinarily dedicated to getting it proper and to persevering with rising.”

Concluding her assertion, Djerf pledged to prioritize progress and accountability transferring ahead. “I’m dedicated and wish to focus my all on turning into one of the best chief and colleague I may be. I’ll continue to learn and dealing to make sure Djerf Avenue is a protected, inclusive area for everybody. I wish to finish by saying thanks to all of you who’ve had sincere and clear conversations with me over the previous few days.”

Djerf Avenue, identified for its minimalist Scandinavian designs, has grown quickly since its launch in 2019. Nevertheless, former workers advised Aftonbladet about alleged poisonous habits behind the scenes.

“She might yell at you in entrance of the entire workplace, I used to be scared every single day that I’d get a scolding,” stated one of many eleven employees members who got here ahead.

“I’ve in all probability by no means been so petrified of an individual in my life,” stated one other, as employees reported “crying every single day”, having “panic assaults” and “hyperventilating.”

“A recurring stress is what many describe as a favouritism tradition, the place you’re moved up and down within the hierarchy,” stated the report.

This included her private lavatory, which solely Djerf’s “favorite” workers have been allowed to make use of. When one employees member used the room by mistake, one other worker was reportedly compelled to wash the bathroom clear earlier than Djerf might use it once more.

In a press release shared with The Impartial, the influencer initially stated she didn’t “acknowledge myself in these claims.”

She stated, “I wish to emphasise that I take duty and see this as a chance to mirror, develop, and contribute to a greater tradition for all workers at Djerf Avenue. I’ll actively work on my management, together with persevering with to hunt help from a coach.”