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Reflecting on an election cycle that was dominated by podcasts and non-traditional media, the deputy marketing campaign supervisor for the Harris–Walz marketing campaign stated there’s “no worth” in talking to mainstream press, notably the New York Instances or Washington Submit anymore.
He maintained that stance in a current interview with the net information outlet, saying the Harris marketing campaign selected to concentrate on podcast appearances and interviews with influencers over conventional media to compete with Donald Trump’s marketing campaign.
“There’s simply no worth — with respect to my colleagues within the mainstream press — in a normal election, to talking to the New York Instances or talking to the Washington Submit, as a result of these [readers] are already with us,” Flaherty advised Semafor.
Vice President Kamala Harris appeared on the podcast ‘All of the Smoke’ throughout her marketing campaign (ALL THE SMOKE / YouTube)
Flaherty stated the Harris–Walz marketing campaign knew going into the 2024 presidential election they would want to woo much less engaged voters, that’s to say the folks bored with politics who could get their information from social media or podcasts.
That meant Harris wanted to make use of her restricted time correctly and with survey knowledge displaying the legacy information retailers have been already on board, she turned her consideration to much less conventional media.
Donald Trump talks to YouTuber Logan Paul on his ‘Impaulsive’ podcast (screengrab/Impaulsive podcast)
Trump’s workforce had already established a base with podcasts similar to Bussin’ With the Boys, Break 50, Impaulsive, This Previous Weekend and Full Ship. He made time for controversial streamer Aidin Ross. The fireworks finish to his marketing campaign was an look on the most well-liked podcast, The Joe Rogan Expertise.
Throughout his appearances, he spoke on to People who have been sad with the Biden administration and promised sweeping change that will straight impression them. Harris, however, largely promised extra of the identical.
Messaging apart, Flaherty stated the Trump marketing campaign made good selections to generate dialog on social media – he cited Trump working a McDonald’s shift as certainly one of them.
“When Trump did the McDonald’s factor, it was good, as a result of it was a factor that clearly drove tv protection, nevertheless it additionally drove social media engagement too,” Flaherty stated. “And people issues typically occur in tandem, however they don’t at all times, and so it was the candy spot. It drove conventional protection and nontraditional media. I don’t assume TV is useless. It’s nonetheless in all probability crucial factor, nevertheless it’s the literal TV and what’s on it that issues.”
Harris had her second early in her marketing campaign when “brat summer time” briefly took over social media and information networks. However the coconut memes can solely go on so lengthy earlier than persons are attempting to find the following smartest thing.
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Bho chòraichean gintinn gu atharrachadh clìomaid gu Huge Tech, tha The Unbiased air an talamh nuair a tha an sgeulachd a’ leasachadh. Co-dhiù a tha e a’ sgrùdadh ionmhas an pro-Trump PAC aig Elon Musk no a’ toirt a-mach am prògram aithriseach as ùire againn, ‘The A Phrase’, a tha a’ deàrrsadh air na boireannaich Ameireaganach a tha a’ strì airson còraichean gintinn, tha fios againn cho cudromach sa tha e na fìrinnean a sgrùdadh. teachdaireachdan.
Aig àm cho èiginneach ann an eachdraidh nan SA, tha feum againn air luchd-aithris air an talamh. Leigidh an tabhartas agad leinn cumail oirnn a’ cur luchd-naidheachd a bhruidhinn ri gach taobh den sgeulachd.
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Bidh an taic agad a’ dèanamh diofar mòr.
Niall Harris ag ràdh an naidheachd iongantach gu bheil e a’ leigeil dheth a dhreuchd mar Balla-mhuilinn chan e co-dhùnadh furasta a th’ ann am prìomh choidse “ach tha an cluba mòr den bheachd gur e search engine marketing an àm cheart airson an dàrna ùine aige a thoirt gu crìch.
A’ chiad fhear Leòmhainn Thill an neach-strì gu The Den mar mhanaidsear sa Ghearran, còrr air ceithir bliadhna às deidh dha a dhreuchd a leigeil dheth, agus stiùir e sgioba na Farpais air falbh bho chunnart relegation.
Tha Millwall an-dràsta san 11mh àite le 25 puingean às deidh 18 geamaichean – dìreach sia puingean taobh a-muigh nan geamannan.
Thuirt an cluba gun deach “co-dhùnadh dha chèile” a dhèanamh dha na Hearadh falbh às deidh dhaibh a bhith os cionn geama na aghaidh Diciadain Sheffield Aonaichte agus an geama aig Middlesbrough Disathairne.
Thuirt A’ fàgail na Hearadh ann an litir a chaidh fhoillseachadh air làrach-lìn a’ chluba: “An-diugh tha mi ag ainmeachadh gum fàg mi Membership Ball-coise Millwall às deidh a’ gheama Disathairne an-aghaidh Middlesbrough.
“Chan e co-dhùnadh furasta a tha search engine marketing, oir tha fios aig a h-uile duine gu bheil an cluba search engine marketing nas motha na obair dhomh, is e an cluba agam a th’ ann, agus bidh e an-còmhnaidh.
“Bha a bhith an search engine marketing an-còmhnaidh a’ faireachdainn mar dhachaigh, mar chluicheadair, mar chaiptean, agus mar mhanaidsear. Tha sinn mar theaghlach, agus tha e air a bhith na mo bheatha airson uimhir de bhliadhnaichean.
“Ach bha mi an-còmhnaidh ag ràdh nuair a thilleas mi gum falbhainn nuair a bha an ùine a’ faireachdainn ceart, agus search engine marketing an t-àm.
Chan e co-dhùnadh furasta a tha search engine marketing, oir tha fios aig a h-uile duine gu bheil an cluba search engine marketing nas motha na obair dhomh, is e mo chluba a th’ ann, agus bidh e an-còmhnaidh.
Niall Harris
“A’ tilleadh an t-seusan search engine marketing chaidh agus cha bhi na h-ìrean as àirde a thàinig na cois gu bràth a’ farpais.
“B’ e search engine marketing aon de na rudan as cudromaiche de mo chùrsa-beatha. Bha sinn a’ sabaid còmhla mar sgioba, mar luchd-leantainn agus mar chluba ball-coise aonaichte.
“Tha caractaran sònraichte againn san sgioba search engine marketing. Tha iad coisrigte agus acrach airson dèanamh math. Leis a’ bhrosnachadh agus an taic cheart, tha mi cinnteach gun urrainn dhaibh rudan math a choileanadh.
“Bu mhath leam taing a thoirt don luchd-obrach gu lèir aig a’ chlub airson an dìlseachd agus an taic agus gu sònraichte an sealbhadair Seumas Berylson, airson fàilte a chuir orm air ais.
“Tha e air a bhith air leth math a bhith ag obair leis, agus bidh mi an-còmhnaidh taingeil airson an deagh chàirdeas a bha sinn a’ roinn.
“Tha an luchd-leantainn as dìoghrasach againn san dùthaich, agus tha do thaic air an saoghal a thoirt dhomh. Gu tric bidh sinn gam thuigsinn, ach is e cho sònraichte ‘s a tha Millwall cuideachd a tha gar dèanamh cho sònraichte.
“Tha mi a’ guidhe gach soirbheachas dha mo charaidean uile aig Membership Ball-coise Millwall airson a’ chòrr den t-seusan agus chì mi a dh’ aithghearr thu.
Thug Harris, prìomh chluicheadair tadhail Millwall a-riamh, an cluba gu àrdachadh bho Lìog a h-Aon rè a’ chiad ùine aige mar mhanaidsear, a ruith bho 2015 gu 2019.
Bha Millwall air a bhith ann an sreath naoi geamannan gun bhualadh san fharpais gus an do chaill iad Disathairne 1-0 an aghaidh Coventry.
Thuirt na Leòmhainn ann an aithris gun tèid “na planaichean riaghlaidh eadar-amail aca às deidh a’ gheama mu dheireadh aig Niall Disathairne a dhearbhadh an ceann ùine”.
Thuirt Cathraiche Millwall, Seumas Berylson: “Tha mi airson taing a thoirt do Niall airson na rinn e bho thill e dhan chlub agus bidh sinn gu bràth taingeil dha airson sin.
“Às deidh còmhraidhean le Niall anns na beagan làithean a dh’ fhalbh, bha e a’ faireachdainn gur e search engine marketing an àm ceart airson a dhreuchd a leigeil dheth às deidh geama Middlesbrough agus tha mi air gabhail ris a’ cho-dhùnadh aige.
Podcaster Joe Rogan and Kate Middleton have joined Donald Trump, Kamala Harris and Elon Musk on the ten-name shortlist for Time journal’s Individual Of The Yr.
Time journal says the title goes to the individual, group, or idea that had the largest impression – for good or for unwell – on the world over the earlier 12 months.
The complete shortlist for 2024, in alphabetical order, is: Kamala Harris, Kate Middleton, Elon Musk, Yulia Navalnaya, Benjamin Netanyahu, Jerome Powell, Joe Rogan, Claudia Sheinbaum, Donald Trump and Mark Zuckerberg.
Kamala Harris
The Democratic Occasion’s nominee for president would have been the primary lady ever to be US commander in chief, however she did not beat Mr Trump, who can be on the shortlist, in November’s election.
She was beforehand on the Individual Of The Yr cowl in 2020 alongside President Joe Biden, after their election victory over Mr Trump and Mike Pence that 12 months.
Picture: Kamala Harris speaks throughout her election marketing campaign. Pic: AP
Kate Middleton
The Princess of Wales has had a turbulent 12 months wherein she has been handled for most cancers and been on the centre of an disagreeable storm of conspiracy theories.
The journal mentioned the headlines round her story “stirred a dialog about privateness and well being for public figures”.
Picture: The Princess of Wales at Wimbledon earlier this 12 months. Pic: PA
Elon Musk
Described by the journal as an “progressive disruptor”, Mr Musk grew to become the richest individual on this planet in 2024 and his rising reference to Mr Trump has set him up for a considerable affect on the subsequent US administration.
He was beforehand named Individual Of The Yr in 2021.
Picture: Elon Musk’s political affect has grown this 12 months. Pic: Reuters
Yulia Navalnaya
Economist and activist Yulia Navalnaya has been within the highlight this 12 months following the demise of her husband, Russian opposition chief Alexei Navalny.
She has spoken out in opposition to Vladimir Putin and accused him of killing Mr Navalny.
Picture: Yulia Navalnaya at a protest in Berlin. Pic: AP
Benjamin Netanyahu
Some of the controversial figures in world politics, the Israeli prime minister has by no means been removed from the headlines as Israel continues its struggle in Gaza.
Maybe much less well-known than others on the shortlist, Mr Powell remains to be a really influential determine.
He has served as chairman of the US Federal Reserve since 2018, underneath each the Trump and Biden administrations. The journal says he has been “steering the ship on the financial system”, a prime challenge within the 2024 election.
Picture: Federal Reserve chairman Jerome Powell. Pic: AP
Joe Rogan
One of many greatest figures in new media, Joe Rogan’s “The Joe Rogan Expertise” averages 11 million listeners per episode, principally from younger males, the journal says.
His interview and later endorsement of Mr Trump within the US election is reported to have influenced some voters’ selections.
Picture: Joe Rogan has constructed an enormous following. Pic: AP
The journal mentioned: “Sheinbaum targeted her marketing campaign on preventing for the poor, and has taken workplace at a time when Mexico faces points starting from a struggling financial system to rising organised violence.”
Picture: Claudia Sheinbaum made historical past when she grew to become president of Mexico. Pic: AP
Donald Trump
The incoming US president, who was named Time’s Individual Of The Yr in 2016, accomplished maybe probably the most outstanding political comeback ever when he received the 2024 election.
He would be the oldest president in US historical past and likewise the primary convicted felon ever to be elected to America’s highest workplace.
Picture: Donald Trump on the Notre-Dame reopening ceremony in Paris this month. Pic: Reuters
Picture: Mark Zuckerberg confronted questions from US politicians. Pic: Reuters
In its bio of Mr Zuckerberg, Time journal highlighted how election officers expressed concern on the unfold of misinformation on Fb through the US election.
“There is a chance now to cope with a delicate, a thorny, a tough, a painful challenge. I feel there’s a willingness, by the best way, on behalf of the British Authorities, the Irish Authorities, the events in Northern Eire, to interact and interact intensively on this.
Florence Harris, ochd, còmhla ri a h-athair Rob air tuathanas an teaghlaich ann an Shropshire (Ìomhaigh: Rowan Griffiths)
A dh’aindeoin leantainneachd de BhP Làbarach an-dè a’ tighinn suas ri cùl Keir StarmerTha Florence Harris, a tha ochd bliadhna a dh’aois, fhathast dùbhlanach.
Chaidh an òganach san dealbh air duilleag aghaidh an Each day Specific na shuidhe air tractar chloinne a’ comharrachadh placard a’ leughadh: “Nuair a dh’ fhàsas mi suas bha mi airson a bhith nam thuathanach” aig taisbeanadh a’ ghnìomhachais taobh a-muigh Westminster air a’ mhìos a chaidh.
Agus a-nis tha i air bruidhinn gu cumhachdach às leth teaghlaichean tuathanachais air feadh na dùthcha a tha gu math draghail am bi clann mar i fhèin agus a bràthair as òige Seumas comasach air cumail a’ dol leis a’ phroifeasanta dheatamach.
Nuair a chaidh faighneachd dhi dè an teachdaireachd a chuireadh i chun fheadhainn a tha os cionn na dùthcha, dh’ innis Florence dhuinn: “Chan eil mi ag iarraidh ach gum bi tuathanaich a’ faireachdainn taingeil. Aig an àm search engine optimization chan eil luchd-poilitigs dìreach a’ smaoineachadh troimhe gu soilleir. Ma thachras search engine optimization, bidh an Riaghaltas beagan troimhe-chèile oir bidh nas lugha de bhiadh neo seoclaid ri fhaighinn.”
Nuair a bha Florence ceithir, chuidich i a h-athair Rob gus crodh a luchdachadh bhon tuathanas mairt aca ann an Shropshire air làraidh airson an turas goirid chun taigh-spadaidh, agus fhad ‘s a bha Rob a’ cruinneachadh pàipear bhon taigh-tuathanais, dh’ fhaighnich draibhear na làraidh dha Florence òg dè bha i ag iarraidh a dhèanamh. bhi nuair a dh’fhàs i suas.
“Dannsair ballet agus marcaiche eich,” thuirt i ris.
“Nach eil thu airson a bhith nad thuathanach?” rinn e gàire.
“Tha mi mar-thà,” fhreagair i gu sunndach.
Ceithir bliadhna às deidh sin, tha Florence fhathast dèidheil air a bhith ag èirigh tràth gus a h-athair a chuideachadh air an togalach 120 acair ann an Orleton, Shrops, a tha air a bhith ann an teaghlach Rob airson trì ginealaichean. Tha bràthair ceithir-bliadhna Florence, Seumas, cuideachd na thuathanach dealasach: is e tractaran an dìoghras sònraichte aige.
“Is e tuathanachas fad mo bheatha agus bha mi a-riamh ag iarraidh a bhith ag obair air an tuathanas. Is toil leam a’ chrodh càirdeil, agus is toil leam a bhith a’ cuideachadh Daddy,” thuirt Florence.
Florence air còmhdach an Each day Specific air a’ mhìos a chaidh às deidh gearanan Westminster (Ìomhaigh: Each day Specific)
Tha cogadh-croise an Each day Specific gus Tuathanasan Teaghlaich Bhreatainn a shàbhaladh air sealltainn mar a thèid teaghlaichean tuathanachais a mhilleadh leis a’ phoileasaidh a tha san amharc a bhith a’ cur a-steach Cìs Oighreachd de 20% air tuathanasan luach còrr air £1millean.
An latha às deidh do 45,000 tuathanach caismeachd ann an Lunnainn gus gearan a dhèanamh an-aghaidh riaghailtean ùra cìs oighreachd a tha mòran den bheachd a sgriosas an gnìomhachas taobh a-staigh ginealach, nochd dealbh Florence air an duilleag aghaidh againn. A’ suidhe air tractar dèideag mòr, ann an truinnsearan agus le faireachdainn meòrachail, thug sluagh-ghairm na h-ìghne geàrr-chunntas air suidheachadh an àiteachais san àm ri teachd.
Oir ma gheibh an Riaghaltas a slighe, chan fhaigh Florence, Seumas, agus ginealaichean de chlann Bhreatainn nach eil fhathast air am breith, obair gu bràth air an fhearann a tha an teaghlaichean air a bhith ag obair airson ginealaichean.
Bidh na h-atharrachaidhean a tha san amharc air lagh cìs oighreachd, a’ ciallachadh gu bheil deichean de mhìltean de thuathanasan teaghlaich air an sguabadh a-steach do chìs bàis a dh’ fhaodadh gum biodh e do-dhèanta dha an sliochd tuathanachas a chumail, às deidh fearann agus maoin a reic gus a’ chìs chonnspaideach a chòmhdach.
A thaobh tuathanas teaghlaich na Hearadh, tha Rob den bheachd gum faodadh a’ chìs oighreachd a tha ri phàigheadh nuair a bhàsaich e, ga fhàgail do-dhèanta don chloinn aige cumail orra ag obair air.
“Bha mi a-riamh a’ gabhail ris gum bi e comasach dha Florence agus Seumas mo leantainn mar an ceathramh ginealach, ”tha e ag ràdh, duine socair agus socair nach eil a ghiùlan a’ nochdadh na faireachdainnean aige.
“Chan aithne dhomh dad ach tuathanachas, agus mar bhalach beag tuathanais cha robh mi airson a bhith a-staigh. Coltach ri Seumas, bha mi an-còmhnaidh ann an èiginn a bhith air tractar.”
Tha e ag ràdh gur e goireas coimhearsnachd a th’ ann an tuathanas.
“Chan ann dìreach aig geataichean an tuathanais a tha e a’ tighinn gu crìch. Bidh na sgoiltean ionadail a’ tighinn airson tadhal, agus bidh sinn gan cur air falbh le deagh mhairt-fheòil gus burgairean a dhèanamh, a’ sealltainn dhaibh pròiseas cinneasachadh bìdh càileachd.
“Tha sinn a’ glanadh pàirce chàraichean na sgoile le sneachda, agus an silt gu lèir sa bhaile às deidh tuiltean o chionn beagan bhliadhnaichean. Bidh sinn a’ lìonadh an tractar làn bailiùnaichean airson fèis na sgoile, agus bidh sinn a’ togail airgead aig àm na Nollaige le bhith a’ toirt Sionnach timcheall a’ bhaile.
“Le stairsnich na cìse oighreachd dh’ fheumadh sinn fearann a reic, agus dh’ fhaodadh search engine optimization a dhèanamh do-dhèanta dha Florence is Seumas cumail a’ dol leis an tuathanas.
Florence agus a bràthair beag, Seumas, ceithir, air tuathanas an teaghlaich ann an Shropshire (Ìomhaigh: Rowan Griffiths)
“Tha e na adhbhar nàire nach eil an riaghaltas search engine optimization a’ toirt aire dha tèarainteachd bìdh. Bheir e iongnadh ort carson a tha thu a’ cur dragh ort; tha na h-iomaill cho ìosal mu thràth.”
Airson Florence agus Seumas bidh an roghainn search engine optimization, nuair a thig e, sgriosail.
“Aig aois ceithir, bha fios aig Florence mar-thà gu robh i airson a bhith na tuathanach,” thuirt a màthair Katie, 35, a dh’fhàs suas air tuathanas faisg air làimh mus do phòs i Rob, an tuathanach an ath dhoras.
Rè Covid Aig amannan, dh’ èirich Florence, aig aois ceithir, gus a bhith air a sgeadachadh agus deiseil airson Rob a chuideachadh gu saor-thoileach. Tha e ag ràdh: “Mus robh an inneal-rabhaidh agam eadhon air a dhol dheth aig 5m, bha i sgeadaichte agus deiseil. A-nis, ma thèid thu a dh’ obair air an deireadh-sheachdain às aonais, bidh i troimh-chèile.”
Agus tha mart as fheàrr leotha an-còmhnaidh. “Nuair a bha mi beag b’ àbhaist dhomh eadhon a bhith a’ marcachd air an fheadhainn as fheàrr leam,” thuirt Florence.
Tha i ag innse dhomh nach eil beathaichean a’ faighinn ainmean, ach ceithir bliadhna às deidh sin, tha cuimhne aice fhathast air an àireamh taga cluais aice. “B’ e 1548 a bh’ ann,” tha i ag ràdh. “Bha i gu math sàmhach, agus bhiodh i a’ tighinn airson uchd. Bha a falt gu math dualach agus b’ urrainn dhut a bhrùchdadh.
“Tha mi a’ faireachdainn gu math fortanach, oir a h-uile uair a bhios crodh ùr againn bidh mi a’ dol suas thuca agus a’ dèanamh charaidean ùra. Is toil leam iad nuair a tha iad nan crodh leanaban, ach cuideachd anns an t-seada mhòr far an urrainn dhuinn caraidean a dhèanamh airson bliadhna fhad ‘s a tha iad a’ fàs suas. Thèid mi gam faicinn às dèidh na sgoile.”
Thuirt Ceitidh: “Tha gaol aig Florence air na beathaichean agus is e Seumas a’ chiad fhear a dhìreas suas air an tractar cho luath ‘s a chluinneas e tractar a’ tòiseachadh. Tha e math dha-rìribh gu bheil a’ chlann a’ còrdadh ri diofar thaobhan agus ’s e an togail àlainn search engine optimization air tuathanas teaghlaich a h-uile rud a dh’ fhaodadh tu a bhith an dòchas dhaibh. Bha sinn an dòchas gum biodh e comasach dhaibh an aon rud a dhèanamh leis a’ chloinn aca, ma tha iad aca.
“Ach mar phàrant tha mi a’ faireachdainn gu bheil e air leth cudromach gum bi an dithis chloinne a’ dèanamh gnìomhan air falbh bhon tuathanas, oir faodaidh tuathanachas, ge bith dè cho sean no òg a tha thu, a bhith gu math aonaranach agus aonaranach. Tha e cudromach gum bi deagh bhuidheann de charaidean ann airson taic.”
Rob agus Katie Harris còmhla ri Florence agus Seumas agus an seanmhair, Di (Ìomhaigh: Rowan Griffiths)
Bidh mi a’ faighneachd dha Florence, a bhios cuideachd a’ frithealadh chlasaichean dannsa, dè as fheàrr leatha mu bheatha air tuathanas obrach. “Is toil leam a bhith a’ càradh rudan, mar an connlach chopper, ”tha i ag ràdh. “Chùm mi spanner fhad ‘s a dh’ fhuasgail Daddy an cnò, agus shuidhich sinn e. Bha e glè thoilichte.
“Is toil leam cuideachd Daddy a chuideachadh a’ biathadh a’ chrodh. Bidh mi a’ faighinn sluasaid agus a’ putadh am biadh suas gus an ith iad e.”
Tha an aon ùidh aig Seumas ann an gnìomhachas an teaghlaich, agus is toil leis a bhith a’ cleachdadh an t-sluasaid cuideachd.
Thuirt Ceitidh: “Nuair a dhùisg e tràth aon mhadainn an t-seachdain search engine optimization aig 3m, chrìochnaich Seumas agus mise a’ còmhradh mu bhith a’ cuairteachadh bàrr agus carson a bhios granddad a’ fàs diofar bhàrr gach bliadhna.
“Tha na h-uimhir de eòlas aca mu thuathanachas mu thràth agus na bhios sinn a’ dèanamh an search engine optimization.”
Tha an teaghlach gu sàmhach briste le cridhe mun bhuaidh a bheir cìsean air an dà chuid clann san àm ri teachd. “Aodainn bheag Sheumais nuair a chluinneas e an tractar a’ tòiseachadh…” arsa Rob.
Tha Katie, a tha ag obair mar neach-glèidhidh leabhraichean leis fhèin agus cuideachd a’ ruith a’ phasgan Brownie ionadail, ag ràdh: “Chan eil a’ chlann nan suidhe air beulaibh Tbh agus iPadn, tha iad a-muigh. Tha iad nan clann practaigeach le deagh chiall; tha sinn gu math fortanach.”
Ach gu dearbh, chan eil search engine optimization cho fortanach ri cothrom. Agus is e cothroman a tha search engine optimization a thèid às àicheadh ginealaichean de thuathanaich teaghlaich mura cuir an Riaghaltas cùl ris a’ phoileasaidh connspaideach aca.
Is e search engine optimization rudeigin air a bheil Florence air a bhith a’ beachdachadh gu domhainn anns na beagan sheachdainean a dh’ fhalbh bhon turas teaghlaich a Lunnainn airson caismeachd tuathanaich air a’ mhìos a chaidh.
“Cha b’ urrainn dhuinn faighinn a-mach às an t-slighe air sgàth an t-sneachda, agus mar sin thog m’ uncail sinn air tractar,” thuirt Florence le toileachas. “Bhris am bus sìos aig Swindon, agus mar sin bha againn ri tacsaidh agus trèana fhaighinn airson a dhol a Lunnainn, agus an uairsin an Tube. An uairsin thuig Uncail Chris gu robh e air na pocannan aige fhàgail anns an tacsaidh!” (Thàinig iad air ais seachdain an dèidh sin).
Rinn an teaghlach e le dìreach 10 mionaidean ri shaoradh aig toiseach ruith tractar peadalan na cloinne ann am meadhan Lunnainn. Ron tachartas, bha aig pàrantan tuathanachais ri foirm a lìonadh ag iarraidh tractar airson an cuid chloinne a rothaireachd agus an seòladh aca a chuir a-steach gus an gabhadh na dèideagan – le taic bho Claas agus JCB – a thoirt seachad do hospice chloinne san sgìre às an tàinig am marcaiche. .
“Cha do rinn sinn ach ann an ùine,” arsa Florence a tha ag ràdh gu robh e “iongantach” an dealbh aice fhaicinn air duilleag aghaidh an Each day Specific an ath latha. Mar sin, aig ochd, dè tha i a’ tuigsinn mun chùis a tha air cùl na caismeachd, agus diongmhaltas a pàrantan gum biodh iad uile ann airson taic a thoirt don choimhearsnachd tuathanachais aca? Gu math, mar a thionndaidh e a-mach.
“Tha an Riaghaltas airson stad a chuir air na tuathanasan teaghlaich againn agus toirt oirnn tòrr airgid a phàigheadh nach urrainn dhuinn a phàigheadh,” thuirt Florence. Ciamar a tha search engine optimization a’ toirt oirre faireachdainn?
“Feargach. Leis gu bheil mi dha-rìribh ag iarraidh a bhith ag àiteach nuair a tha mi nas sine.”
Nuair a dh’fhaighnicheas mi carson, tha i ag ràdh: “’S e a’ chrodh agus na beathaichean eile a th’ ann; a bhith a-muigh; faighinn a chluich leotha; an àrainneachd.
“Tha mi gu cinnteach gu bhith nam thuathanach,” tha i a’ crìochnachadh.
Ach dh’fhàs an t-amas aice na bu dùbhlanaiche an t-seachdain search engine optimization nuair a chaidh prìomh thabhartasan tuathanachais a thoirt air falbh.
Thuirt Rob: “Tha an Riaghaltas dìreach air na tabhartasan uile a tharraing; ‘S e an aon sgeama a th’ air fhàgail fosgailte an-dràsta craobhan a chur nach eil a’ dol a thoirt biadh a-mach, agus mar sin ‘s e buille eile a tha search engine optimization a bharrachd air na h-atharrachaidhean ann an cìs oighreachd.
“Is e an rud a chuir dragh air mòran dhaoine gun deach còrr air £500m ainmeachadh a bhios a’ dol mar thaic do thuathanaich cèin. Tha mi a’ smaoineachadh gu bheil iad ga dhèanamh gus toradh fhàs nas saoire na as urrainn dhuinn san dùthaich search engine optimization, gus na prìsean fhaighinn sìos.
“Chan eil iad a’ toirt aire dha seasmhachd bìdh san RA. A-cheana, ruitheamaid a-mach à biadh air 14 Lùnastal mura itheadh sinn ach toradh Breatannach bho 1 Faoilleach. Mar sin cò às a thigeadh dìnnear na Nollaige?” Saoil dè eile a tha Florence òg ag iarraidh gum bi fios aig luchd-leughaidh a’ phàipear-naidheachd search engine optimization.
Bidh i a’ smaoineachadh airson mionaid agus ag ràdh gu bheil i airson gum bi tuathanaich “a’ faireachdainn gu bheil iad a’ faighinn luach”.
