Lego and Oracle Pink Bull Racing are set to launch a hyper-realistic brick-built race automobile as a part of a newly introduced multi-year partnership with Components 1.

The brand new Lego Technic set replicates the championship-winning RB20, pushed by Max Verstappen and Sergio Pérez. That includes genuine pink, blue, and yellow livery, the 1,636-piece set features a 2-speed gearbox, a robust V6 engine and shifting pistons.

The RB20 can be a part of a broader assortment launching in early 2025, showcasing all ten F1 groups. Spanning Lego’s Duplo, Metropolis, Pace Champions, and Collectibles ranges, the rollout will start in January 2025, with further units obtainable for pre-order in choose areas.

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The collaboration comes as F1 prepares to have fun its seventy fifth anniversary and indicators a big step in Components 1’s technique to broaden its enchantment, significantly amongst youthful followers.

“This can be a distinctive collaboration in F1 historical past—one which engages youngsters of all ages,” Will Buxton, motorsport journalist and F1 presenter informed The Unbiased beforehand.

“From two-year-olds with Duplo to grownup collectors constructing Technic units, Lego is a part of our early life. Now, it’s serving to to foster the following era of F1 fans.”

Lego’s Chief Product and Advertising Officer, Julia Goldin, emphasised the artistic and academic parts of the collaboration. “It’s not nearly gathering an F1 automobile; it’s about storytelling and technique,” she mentioned.

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“Younger followers can swap drivers, simulate tyre modifications, and recreate races, giving them the instruments to be taught by way of play. This partnership is about bridging generations—households bonding over a shared ardour for racing.”

The collaboration goals to be loved by a wide variety of F1 followers, from informal fans to these deeply invested within the sport’s intricacies. Goldin added: “Our designs replicate the detailed world of Components 1, from workforce methods to iconic liveries. We all know followers have interaction past race day, delving into the game’s historical past, improvements, and personalities. This assortment offers them a hands-on solution to discover that keenness.”

Nonetheless, the partnership isn’t with out its challenges. Components 1’s Chief Industrial Officer, Emily Prazer, acknowledged the difficulties in preserving the merchandise up-to-date with the game’s consistently evolving know-how.

“Automotive designs change usually, so sustaining accuracy is a key focus,” she mentioned. “We’re working with Lego to make sure that future units replicate these developments, capturing the essence of the game because it evolves.”

Lego’s Inventive Lead, Daniel Meehan, described the method of translating F1 vehicles into Lego type as each advanced and rewarding. “The problem was distilling what makes every automobile immediately recognisable,” he mentioned. “For Alpine, it’s the stability of pink and blue. Some fashions are three items; others are 200. Putting that stability between simplicity and element was essential.”

The collaboration extends past bodily merchandise. In 2025, followers can even expertise “Construct the Thrill” actions at Grand Prix occasions, with interactive zones providing new methods for followers to have interaction with the game.

“This partnership brings collectively two iconic manufacturers to ship one thing distinctive for followers,” mentioned Meehan. “We’re providing them a solution to carry the joy of race weekends into their very own properties.”

Lego and Components 1 are betting on this collaboration to gasoline continued progress of their fanbases. As each manufacturers look to the long run, their shared give attention to innovation and engagement is about to redefine how audiences expertise the game.