Prime 10 Content material Administration Programs (Nov. 2024)

Prime 10 Content material Administration Programs (Nov. 2024)

by Technology

WordPress has held the dominant share of the content material administration programs (CMS) market because it was launched in 2003.

At the moment, the favored platform stands at 62.2% market share, in line with W3Techs, which provides essentially the most respected and reliable information supply. However within the final two years, WordPress has seen it’s market share begin to scale back for the primary time.

On this report, you’ll be taught concerning the measurement of the CMS market, the way it has developed over the previous decade, how completely different content material administration programs stack up in opposition to each other, and why this issues for somebody working in website positioning.

How Giant Is The CMS Market?

In keeping with W3Techs, 70.2% of internet sites have a CMS, and Netcraft stories 1.13 billion stay web sites.

From this, we are able to assume that the present market measurement for content material administration programs is roughly 793 million web sites.

Prime 10 CMS By Market Share (Globally)

CMS (as of November 2024) Launched Kind Market Share Utilization
No CMS 29.8%
1 WordPress 2003 Open supply 62.2% 43.7%
2 Shopify 2006 SaaS 6.6% 4.6%
3 Wix 2006 SaaS 4.5% 3.2%
4 Squarespace 2004 SaaS 3.1% 2.2%
5 Joomla 2005 Open supply 2.3% 1.6%
6 Drupal 2001 Open supply 1.3% 0.9%
7 Adobe Programs (Adobe Expertise Supervisor) 2013 Open supply 1.2% 0.9%
8 Webflow 2013 SaaS 1.1% 0.8%
9 PrestaShop 2008 Open supply 1.0% 0.7%
10 Google Programs (Google Websites) 2008 On-line utility 0.9% 0.6%

Information from W3Techs, November 2024

What Is The Most Extensively Used CMS?

*Graphs are separated because of the dominance of the WordPress market share.

  • WordPress’s market share has lowered by practically 5% within the final two years. This might probably proceed with the problems it has skilled this 12 months.
  • Shopify’s market share took a dip of just about 14% in 2023, but it surely bounced again and gained some floor this 12 months.
  • Wix’s market share is on the upswing, with simply over 3% of all web sites utilizing its platform. This may very well be attributed to the work they do on branding.
  • Joomla and Drupal are seeing a downward pattern currently, whereas Duda is gaining some momentum, which may very well be attributed to the efforts of leveraging influencers for his or her webinars.

WordPress has held the dominant market share nearly since its launch in 2003.

From 2013 to 2022, it skilled sturdy development of 148%. WordPress then peaked at 65.2% market share again in January 2022, however, within the final two years has began to contract by practically 5%.

Between 2023 and 2024:

  • Web sites with no CMS system have declined by practically 8%.
  • Web sites with WordPress have elevated by simply over 1%.

WordPress Vs. Joomla Vs. Drupal Market Share

WordPress vs. Joomla Vs. DrupalScreenshot from W3 Techs.com, November 2024
  • Since 2023, Joomla has decreased its market share by practically 15%.
  • Since 2023, Drupal has decreased its market share by practically 28%.

In 2013, Joomla and Drupal used to carry 15.9% of the CMS market share, however they’ve slumped to three.6%.

This decline has seen them drop from positions 2 and three to five and 6, as Wix and Squarespace have risen and at last outdated them in 2022.

That’s fairly a decline for Joomla, which could not have had the identical market share as WordPress, however as much as 2008, it had extra search curiosity, in line with Google Tendencies.

Screenshot from Google Tendencies, November 2024

Why did these widespread content material administration programs decline a lot?

It’s almost certainly because of the energy of third-party assist for WordPress with plug-ins and themes, making it rather more accessible.

The expansion of web site builders, comparable to Wix and Squarespace, signifies that small companies need a extra simple managed answer. They usually have began to nibble on market share from the underside.

Web site Builders Market Share: Wix Vs. Squarespace

Screenshot from W3 Techs.com, November 2024
  • Wix has elevated by 18.4% this 12 months, from January to November.
  • Squarespace has elevated by 3.3% this 12 months from January to November.

If we have a look at the web site builders, their development is a powerful indication of the place the market may go sooner or later.

From 2023 to 2024:

  • Shopify grew by 15.8%.
  • Wix grew by 25%.
  • Squarespace grew by 3.3%.

Once we examine the 5% contraction of WordPress during the last 12 months to the opposite gamers, we have now to ask, why is that occuring?

SaaS net builders comparable to Wix and Squarespace don’t require coding data and supply a hosted web site that makes it extra accessible for a small enterprise to get an internet presence rapidly.

No want to rearrange a internet hosting answer, set up an internet site, and arrange your individual electronic mail. An internet builder neatly does all this for you.

WordPress will not be generally known as a sophisticated platform to make use of, but it surely does require some coding data and an understanding of how web sites are constructed.

Then again, an internet site builder is a a lot simpler path to market, with out the necessity to perceive what is going on within the again finish.

Contemplate that, throughout the pandemic, a lot of the inhabitants labored from house, resulting in extra curiosity and a spotlight positioned on how being on-line may very well be a supply of earnings.

Elementor

Elementor is a WordPress-based web site builder that has a market share of 16.5% and is utilized by 11.6% of all web sites.

elementorScreenshot from W3 Techs.com, November 2024

It additionally has considerably extra market share than Wix and Squarespace mixed.

Nevertheless, as a result of it’s a third-party plug-in and never a CMS, it isn’t listed within the Prime 10 CMS above.

If we examine the amount of visitors to the variety of CMS, we are able to see that WordPress is within the golden part, up and to the suitable, clearly favored by websites with extra visitors.

Joomla suits into a distinct segment of fewer installs however extra high-traffic websites, indicating that extra skilled websites are utilizing it.

Squarespace and Wix are to the left and down, highlighting that they’re put in on fewer websites with much less visitors.

It is a sturdy indication that they’re used extra by small web sites and small companies.

Elementor bridges the hole between the 2 and has the load of the WordPress market share, however is utilized by websites with much less visitors.

The urge for food is rising for drag-and-drop, plug-and-play options that make having an internet presence accessible for anybody. That is the area to look at.

Ecommerce CMS Market Share: WooCommerce Vs. Shopify

Screenshot from W3Techs, November 2024
  • WooCommerce has a market share of 13.1%.
  • Shopify has a market share of 6.6%.

The ecommerce CMS area echoes a sample much like that of web site builders.

Technically, WooCommerce will not be a standalone CMS, however a WordPress plug-in – which is why it doesn’t seem within the Prime 10 CMS information desk.

Nevertheless, it’s important to the ecommerce area, so it’s price contemplating and mentioning.

9.2% of all present web sites use WooCommerce.

Wanting on the distribution, we are able to see a transparent sample emerge. Compared to different ecommerce CMS platforms, WooCommere is dominant.

It has extra market share than its opponents mixed: Magento + OpenCart + PrestaShop + Shopify = 8.8% market share.

Screenshot from W3Techs, November 2024

Smaller websites may favor WooCommerce, but it surely has the WordPress platform’s weight for market entry and, subsequently, extra installs – very like Elementor.

Shopify has extra market share, however the visitors ranges are much like WordPress.

Shopify noticed development throughout the pandemic, by 52.9% from 2020 to 2021 after which 26.9% from 2021 to 2022 – excess of another platform. After that, it retracted in 2023, however in 2024 has come again to the identical market share as 2022.

Why Does CMS Market Share Matter To Somebody Working In website positioning?

WordPress retains its dominance within the CMS market share, however web site builders comparable to Wix, Squarespace, and Shopify are on the rise, indicating the place market development lies, particularly for small companies.

If extra small companies are switching to web site builders, understanding the constraints and intricacies of those platforms for website positioning may very well be a aggressive benefit.

Shopify is put in on 4.6% of all web sites (not simply websites with a CMS) – a complete potential market of 51.98 million web sites.

With their growing market share, specializing in Shopify website positioning may very well be a strategic transfer for an website positioning skilled.

Equally, specializing in Wix and Squarespace is a solution to differentiate your self from the competitors.

WordPress could be dominant now, however that additionally implies that many different persons are servicing that particular CMS.

Aligning with a extra area of interest CMS could be a strategic transfer for brand new shopper alternatives.

Extra sources:

All information collected from W3Techs, November 2024, except in any other case indicated.

W3Tech samples its information from the Alexa high 10 million and Tranco high 1 million. Web sites with no content material or duplicate websites are excluded. Limitations of the info supply imply that hosted Tumblr and WordPress.com websites should not included, as the info assortment doesn’t depend subdomains as multiple web site.

Featured Picture: Genko Mono/Shutterstock


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Shelley Walsh , 2024-12-23 00:30:00

Advertising and marketing Calendar 2025 With Template To Plan Your Content material

Advertising and marketing Calendar 2025 With Template To Plan Your Content material

by Technology

Setting your self and your group up for profitable advertising and marketing means understanding the fascinating dates, holidays, and occasions all year long that you would be able to leverage on your model.

Pulling that info collectively takes effort and time, so we’ve completed the legwork for you.

Our full advertising and marketing calendar for 2025 with a template offers you all the data it’s essential plan your content material.

You’ll be able to customise this simply referenceable desk and pull out the related dates for your enterprise to create your personal 2025 advertising and marketing calendar.

For planning content material and social media campaigns, utilizing a advertising and marketing calendar offers you insights and alternatives to tie your content material into well-known occasions in partaking methods.

These vary from massive sporting occasions to consciousness months that you would be able to plan content material round to public holidays so you may leverage them for engagement.

Free Advertising and marketing Calendar And Template For 2025

Under, we have now listed among the main vacation highlights for 2025. We’ve got additionally compiled a free spreadsheet that lists many obscure consciousness days that can assist you plan content material in any area of interest.

The complete advertising and marketing calendar and template can be found on the finish of the article, with a breakdown of every month.

This calendar focuses primarily on the U.S. and Canada, with some main worldwide and non secular holidays included.

Your 2025 Vacation Advertising and marketing Calendar

January

January is a time of resolutions and recent begins, with many selecting a aim for the yr or seeking to make a change.

It may be a gradual begin, on condition that many individuals are nonetheless recovering from the tip of final yr, however that offers you time to plan your calendar and ease into a brand new yr of content material.

There are many broad actions to lean into, like Veganuary and Nationwide Pastime Month, to attach with viewers existence.

Occasions in January all the time have all eyes on them, too, just like the Golden Globes and Winter X Video games, so content material round them can kickstart your 2025 engagement.

Month-to-month Observances

  • Worldwide Creativity Month
  • Nationwide Blood Donor Month
  • Nationwide Braille Literacy Month
  • Nationwide Pastime Month
  • Dry January
  • Veganuary

Weekly Observances

  • January 1-7 – New 12 months’s Resolutions Week
  • January 1-7 – Celebration of Life Week
  • January 12-18 – Nationwide Pizza Week
  • January 12-18 – Dwelling Workplace and Safety Week

Days

  • January 1 – New 12 months’s Day
  • January 1 – World Household Day
  • January 2 – Nationwide Science Fiction Day
  • January 4 – World Braille Day
  • January 5 – Nationwide Screenwriters Day
  • January 5 – 82nd Annual Golden Globes Awards
  • January 6 – Epiphany
  • January 7 – Orthodox Christmas Day
  • January 11 – Worldwide Thank You Day
  • January 13 – Korean American Day
  • January 13 – Stephen Foster Memorial Day
  • January 14 – Orthodox New 12 months
  • January 14 – Ratification Day
  • January 17 – Ditch New 12 months’s Resolutions Day
  • January 17 – Benjamin Franklin Day
  • January 20 – Martin Luther King Jr. Day
  • January 20 – Inauguration Day
  • January 21 – Nationwide Hug Day
  • January 23 – Nationwide Pie Day
  • January 23-25 – Winter X Video games
  • January 23 (to February 2) – Sundance Movie Competition
  • January 24 – Worldwide Day of Schooling
  • January 27 – Worldwide Holocaust Remembrance Day
  • January 28 – Knowledge Privateness Day
  • January 29 – Lunar New 12 months

Common Hashtags For January

  • #NewYearsDay
  • #ScienceFictionDay
  • #NationalTriviaDay
  • #NationalBirdDay
  • #NationalStickerDay
  • #GetToKnowYourCustomersDay
  • #CheeseLoversDay
  • #MLKDay
  • #NationalHuggingDay
  • #PieDay
  • #NationalComplimentDay
  • #PrivacyAware

February

Regardless of being the shortest month, February is stuffed with fascinating occasions you may leverage on your advertising and marketing campaigns.

The colder days can depart folks in search of issues to become involved with from the consolation of their properties. So, be certain your content material is working in keeping with in style days to draw folks to your group’s content material.

February could also be quick, but it surely provides loads of alternatives to faucet into the center of the season and join together with your viewers.

Month-to-month Observances

  • Black Historical past Month
  • American Coronary heart Month
  • Nationwide Coronary heart Month
  • Nationwide Weddings Month
  • Nationwide Most cancers Prevention Month
  • Nationwide Library Lovers Month
  • Celebration of Chocolate Month

Weekly Observances

  • February 6-11 – New York Trend Week
  • February 7-13 – African Heritage and Well being Week
  • February 9-15 – Freelance Writers Appreciation Week
  • February 9-15 – Worldwide Flirting Week
  • February 14-20 – Random Acts of Kindness Week
  • February 16-22 – Engineers’ Week
  • February 17-23 – Nationwide Pancake Week
  • February 24-March 2 – Nationwide Consuming Issues Consciousness Week

Days

  • February 1 – First Day of Black Historical past Month
  • February 1 – Nationwide Freedom Day
  • February 1 – Nationwide Change Your Password Day
  • February 2 – Groundhog Day
  • February 2 – 67th Annual Grammy Awards
  • February 4 – World Most cancers Day
  • February 5 – Nationwide Women and Girls in Sports activities Day
  • February 9 – Nationwide Pizza Day
  • February 9 – Tremendous Bowl LIX
  • February 11 – Worldwide Day of Girls and Women in Science
  • February 12 – Abraham Lincoln’s Birthday
  • February 12 – Purple Hand Day
  • February 12 – Georgia Day
  • February 12 – Darwin Day
  • February 13 – World Radio Day
  • February 14 – Valentine’s Day
  • February 15 – Susan B. Anthony’s Birthday
  • February 16 – NBA All-Stars
  • February 17 – Presidents’ Day
  • February 22 – George Washington’s Birthday
  • February 28 – Ramadan begins

Common Hashtags For February

  • #GroundhogDay
  • #WorldCancerDay
  • #NationalWeatherpersonsDay
  • #SendACardToAFriendDay
  • #BoyScoutsDay
  • #NationalPizzaDay
  • #ValentinesDay
  • #RandomActsOfKindnessDay
  • #PresidentsDay
  • #LoveYourPetDay

March

March marks the start of spring, and the times begin to get longer. Whether or not March Insanity turns up the warmth or Pi Day evokes slightly enjoyable, there are many thrilling occasions to get your content material concerned with.

A number of the month-to-month observances, similar to Girls’s Historical past Month or The Nice American Cleanup, can function nice causes for common engagement this month.

Month-to-month Observances

  • Girls’s Historical past Month
  • Diet Month
  • Music in Our Faculties Month
  • Craft Month
  • American Purple Cross Month
  • The Nice American Cleanup
  • Ramadan ends on March 29

Weekly Observances

  • March 9-15 – Lady Scout Week
  • March 9-15 – Nationwide Sleep Consciousness Week
  • March 18-24 – Nationwide Agriculture Week
  • March 23-29 – Nationwide Cleansing Week

Days

  • March 1 – Zero Discrimination Day
  • March 2 – 97th Academy Awards Ceremony
  • March 3 – World Wildlife Day
  • March 3 – Nationwide Anthem Day
  • March 4 – Worldwide HPV Consciousness Day
  • March 4 – Mardi Gras
  • March 7 – Worker Appreciation Day
  • March 7 – World Unplugging Day
  • March 8 – Worldwide Girls’s Day
  • March 9 – Daylight Financial savings
  • March 13 – Purim
  • March 14 – Pi Day
  • March 14 – World Sleep Day
  • March 15 – The Ides of March
  • March 17 – St. Patrick’s Day
  • March 18 – NCAA March Insanity
  • March 18 – World Recycling Day
  • March 20 – Nowruz
  • March 20 – Spring Equinox
  • March 22 – World Water Day
  • March 26 – Epilepsy Consciousness Day
  • March 27 – World Theatre Day
  • March 27 – MLB Opening Day
  • March 29 – Ramadan ends
  • March 30-31 – Eid-Al-Fitr

Common Hashtags for March

  • #PeanutButterLoversDay
  • #EmployeeAppreciationDay
  • #ReadAcrossAmerica
  • #DrSeuss
  • #WorldWildlifeDay
  • #NationalGrammarDay
  • #BeBoldForChange
  • #DaylightSavings
  • #PiDay
  • #StPatricksDay
  • #FirstDayofSpring
  • #WorldWaterDay
  • #NationalPuppyDay
  • #PurpleDay
  • #NationalDoctorsDay
  • #EarthHour

April

April might be finest identified for April Fools’ Day, and an opportunity to get artistic with parody and spoof content material on your calendar that may make your clients smile.

Earth Month additionally means you may make extra eco-friendly posts about your group’s dedication to lowering its affect on the planet.

You additionally would possibly need to get your cape out of storage on April 28 for Nationwide Superhero Day.

Month-to-month Observances

  • Earth Month
  • Nationwide Autism Consciousness Month
  • Parkinson’s Consciousness Month
  • Rejoice Range Month
  • Stress Consciousness Month

Weekly Observances

  • April 20-26 – Nationwide Volunteer Week
  • April 20-26 – Administrative Professionals Week
  • April 21-25 – Each Child Wholesome Week
  • April 21-27 – Animal Cruelty/Human Violence Consciousness Week

Days

  • April 1 – April Idiot’s Day
  • April 2 – World Autism Consciousness Day
  • April 2 – Worldwide Youngsters’s Guide Day
  • April 2 – Nationwide Strolling Day
  • April 7 – Nationwide Beer Day
  • April 7 – World Well being Day
  • April 7-13 – Masters Event PGA
  • April 11 – Nationwide Pet Day
  • April 11-13/18-20 – Coachella Music Competition
  • April 12 – Passover begins
  • April 13 – Thomas Jefferson’s Birthday
  • April 13 – Palm Sunday
  • April 13-15 – Songkran
  • April 15 – American Signal Language Day
  • April 15 – Tax Day
  • April 16 – Emancipation Day
  • April 17 – Maundy Thursday
  • April 18 – Good Friday
  • April 19 – Holy Saturday
  • April 19 – Patriots’ Day
  • April 20 – Easter Sunday
  • April 20 – Passover ends
  • April 21 – Easter Monday
  • April 21 – Boston Marathon
  • April 21 – World Creativity and Innovation Day
  • April 22 – Earth Day
  • April 23 – Yom HaShoah
  • April 25 – Arbor Day
  • April 27 – World Design Day
  • April 28 – Nationwide Superhero Day
  • April 30 – Nationwide Honesty Day
  • April 30 – Yom Ha’atzmaut

Common Hashtags For April:

  • #AprilFools
  • #WAAD
  • #FindARainbowDay
  • #NationalWalkingDay
  • #LetsTalk
  • #EqualPayDay
  • #TaxDay
  • #NH5D
  • #NationalLookAlikeDay
  • #AdministrativeProfessionalsDay
  • #DenimDay
  • #EndMalariaForGood
  • #COUNTONME
  • #ArborDay
  • #NationalHonestyDay
  • #AdoptAShelterPetDay

Might

Might brings quite a lot of selection with it as there are many good causes to lift consciousness for, plus main sporting occasions and distinctive celebrations you may take part with.

Cinco de Mayo, the Kentucky Derby, and Memorial Day are just some examples of occasions that can have a lot of folks paying consideration and may make for excellent advertising and marketing themes.

Month-to-month Observances

  • ALS Consciousness
  • Bronchial asthma Consciousness Month
  • Asian Pacific American Heritage Month
  • Jewish American Heritage Month
  • Nationwide Celiac Illness Consciousness Month
  • Nationwide Clear Air Month
  • Higher Sleep Month
  • Lupus Consciousness Month

Weekly Observances

  • Might 4-10 – Nationwide Pet Week
  • Might 4-10 – Nationwide Journey & Tourism Week
  • Might 4-10 – Ingesting Water Week
  • Might 6-12 – Nationwide Nurses Week
  • Might 11-17 – Meals Allergy Consciousness Week

Days

  • Might 1 – Might Day
  • Might 1 – Regulation Day
  • Might 1 – Lei Day
  • Might 1 – World Password Day
  • Might 3 – Kentucky Derby
  • Might 4 – Star Wars Day
  • Might 4 – Worldwide Firefighters Day
  • Might 5 – Cinco De Mayo
  • Might 6 – Nationwide Nurses Day
  • Might 8 – World Purple Cross and Purple Crescent Day
  • Might 10 – World Lupus Day
  • Might 10 – World Honest Commerce Day
  • Might 11 – Mom’s Day
  • Might 15-18 – PGA Championship
  • Might 15 – Worldwide Day of Households
  • Might 16 – Malcolm X Day
  • Might 17 – Web Day
  • Might 18 – Nationwide HIV Vaccine Consciousness Day
  • Might 19 – Victoria Day (Canada)
  • Might 20 – World Bee Day
  • Might 21 – World Meditation Day
  • Might 25 – Geek Satisfaction Day
  • Might 25-June 8 – French Open
  • Might 25 – Indianapolis 500
  • Might 26 – Memorial Day
  • Might 28 – World Starvation Day
  • Might 31 – Chinese language Dragon Boat Competition

Common Hashtags For Might:

  • #RedNoseDay
  • #MayDay
  • #WorldPasswordDay
  • #StarWarsDay & #Maythe4thBeWithYou
  • #InternationalFirefightersDay
  • #CincoDeMayo
  • #MothersDay
  • #BTWD
  • #MemorialDay & #MDW

June

As soon as June has arrived, it’s lastly beginning to really feel like summer season. Everybody desires to take advantage of the sunshine, and the optimistic energies are flowing.

Provided that June additionally marks Nice Outdoor Month, it is a nice alternative to make your model a must have companion for planning a beachside trip or internet hosting a cookout.

It’s also possible to present your help for LGBTQ+ Satisfaction, Flag Day, and Father’s Day, together with all the opposite occasions listed right here.

Month-to-month Observances

  • LGBTQ Satisfaction Month
  • Caribbean-American Heritage Month
  • Nice Outdoor Month
  • Males’s Well being Month
  • Nationwide Security Month
  • Nationwide Zoo and Aquarium Month

Weekly Observances

  • June 1-7 – Nationwide Backyard Week
  • June 1-7 – Nationwide Headache Consciousness Week
  • June 9-15 – Nationwide Males’s Well being Week
  • June 15-21 – Nationwide Curler Coaster Week

Days

  • June 1 – World Mother and father Day
  • June 11 – Shavuot
  • June 5 – Sizzling Air Balloon Day
  • June 5 – World Atmosphere Day
  • June 6 – D-Day
  • June 7 – Belmont Stakes
  • June 8 – World Oceans Day
  • June 8 – Nationwide Finest Buddies Day
  • June 8 – Tony Awards
  • June 9 – Donald Duck Day
  • June 11 – Kamehameha Day
  • June 12-15 – Bonnaroo Music Competition
  • June 12-15 – U.S. Open PGA
  • June 14 – Nationwide Flag Day
  • June 15 – Trinity Sunday
  • June 15 – Father’s Day
  • June 19 – Juneteenth
  • June 21 – Summer season Solstice
  • June 23 – Worldwide Widows Day
  • June 30 – Worldwide Asteroid Day
  • June 30-July 13 – Wimbledon

Common Hashtags For June:

  • #NationalDonutDay
  • #FathersDay
  • #NationalSelfieDay
  • #TakeYourDogToWorkDay
  • #HandshakeDay
  • #SMDay

July

July presents a lot of alternatives for savvy entrepreneurs, from the 4th of July to the Worldwide Day of Friendship.

As we enter the summer season slow-down interval, there’s tons to rejoice that may assist to feed your social media content material to maintain clients engaged.

So rejoice your independence, take pleasure in slightly ice cream, and produce folks along with one of many many occasions in July.

Month-to-month Observances

  • Household Golf Month
  • Ice Cream Month
  • Nationwide Parks and Recreation Month
  • Nationwide Picnic Month
  • Nationwide Impartial Retailer Month
  • Nationwide Blueberry Month

Weekly Observances

  • July 14-20 – Seize the Sundown Week

Days

  • July 1 – Worldwide Joke Day
  • July 2 – World UFO Day
  • July 4 – Independence Day
  • July 5-6 – Ashura
  • July 5-July 27 – Tour de France
  • July 6 – Worldwide Kissing Day
  • July 7 – World Chocolate Day
  • July 8 – Nationwide Video Video games Day
  • July 11 – World Inhabitants Day
  • July 12 – Pecan Pie Day
  • July 15 – MLB All-Star Sport
  • July 16 – Moon Touchdown Anniversary
  • July 17 – World Emoji Day
  • July 18 – Nelson Mandela Worldwide Day
  • July 20 – Worldwide Chess Day
  • July 20 – Nationwide Moon Day
  • July 21 – Nationwide Junk Meals Day
  • July 24 – Amelia Earhart Day
  • July 26 – Aunt and Uncle Day
  • July 27 – Mother and father’ Day
  • July 28 – World Hepatitis Day
  • July 30 – Worldwide Day of Friendship
  • July 31 – World Ranger Day

Common Hashtags For July:

  • #NationalPostalWorkerDay
  • #WorldUFODay
  • #WorldEmojiDay
  • #DayOfFriendship

August

We’ve hit the most well liked days by August as back-to-school looms, and we welcome the return of soccer.

Whereas many are topping up their tans and benefiting from the ultimate Summer season days, August nonetheless offers a lot of alternatives to align your content material with wider occasions.

Be sure you’re utilizing your advertising and marketing calendar to the fullest extent to put up any sunny seasonal content material promptly earlier than fall arrives.

Month-to-month Observances

  • Again to College Month
  • Nationwide Breastfeeding Month
  • Household Enjoyable Month
  • Nationwide Peach Month

Weekly Observances

  • August 1-7 – Worldwide Clown Week
  • August 3-9 – Nationwide Farmers’ Market Week
  • August 25-31 – Be Sort to Humankind Week

Days

  • August 1 – Nationwide Girlfriends Day
  • August 1 – Worldwide Beer Day
  • August 2 – NFL Corridor of Fame Sport & Pre-season
  • August 3 – Nationwide Friendship Day
  • August 7 – Purple Coronary heart Day
  • August 8 – Worldwide Cat Day
  • August 9 – Guide Lover’s Day
  • August 9 – Raksha Bandhan
  • August 11 – Nationwide Son and Daughter Day
  • August 11 – Victory Day
  • August 13 – Left Handers Day
  • August 15 – Assumption of Mary
  • August 16 – Nationwide Honey Bee Day
  • August 19 – World Humanitarian Day
  • August 20 – Nationwide Radio Day
  • August 21 – Senior Residents Day
  • August 26 – Girls’s Equality Day
  • August 30 – Frankenstein Day
  • August 30 – Nationwide Seaside Day

Common Hashtags For August:

  • #InternationalCatDay
  • #NationalBookLoversDay
  • #WorldElephantDay
  • #LefthandersDay
  • #WorldPhotoDay
  • #WorldHumanitarianDay
  • #NationalLemonadeDay
  • #NationalDogDay
  • #WomensEqualityDay

September

As fall begins, among the greater occasions taking place in September are Hispanic Heritage Month, Grandparents Day, and, in fact, Labor Day.

There are additionally loads of different occasions to encourage you, from Oktoberfest to Nationwide Yoga Month. Plus, a Nationwide Espresso Day for many who battle to begin their day with no caffeine repair.

Month-to-month Observances

  • Wilderness Month
  • Nationwide Meals Security Schooling Month
  • Nationwide Yoga Month
  • Entire Grains Month
  • Hispanic Heritage Month (September 15 – October 15)

Weekly Observances

  • September 7-13 – Nationwide Suicide Prevention Week
  • September 14-20 – Nationwide Indoor Plant Week
  • September 15-21 – Air pollution Prevention Week
  • September 21-27 – Nationwide Canine Week

Days

  • September 1 – Labor Day
  • September 2 – VJ Day
  • September 4 – Nationwide Wildlife Day
  • September 5 – Worldwide Day of Charity
  • September 6 – Nationwide Combat Procrastination Day
  • September 7 – Nationwide Grandparents Day
  • September 8 – Pardon Day
  • September 11 – 9/11
  • September 11 – Patriot Day
  • September 12 – Video Video games Day
  • September 13 – Uncle Sam Day
  • September 15 – Greenpeace Day
  • September 17 – Structure Day
  • September 20 – Oktoberfest begins
  • September 21 – Worldwide Day of Peace
  • September 22 – World Automobile-Free Day
  • September 23 – September Equinox
  • September 24 – World Bollywood Day
  • September 26 – Native American Day
  • September 27 – World Tourism Day
  • September 29 – Nationwide Espresso Day (US)
  • September 29 – Confucius Day
  • September 29 – World Coronary heart Day

Common Hashtags For September:

  • #LaborDay
  • #NationalWildlifeDay
  • #CharityDay
  • #ReadABookDay
  • #911Day
  • #NationalVideoGamesDay
  • #TalkLikeAPirateDay
  • #PeaceDay
  • #CarFreeDay
  • #WorldRabiesDay
  • #GoodNeighborDay
  • #InternationalPodcastDay

October

It’s that point of yr when pumpkin spice lattes roll round once more.

Whereas October is called the spooky season to many, there’s far more to this month than simply Halloween – there’s Trainer’s Day, World Psychological Well being Day, and Spirit Day, to call a number of, round which your group can look to create content material.

Month-to-month Observances

  • Breast Most cancers Consciousness Month
  • Bully Prevention Month
  • Halloween Security Month
  • Monetary Planning Month
  • Nationwide Pizza Month

Weekly Observances

  • October 5-11 – Hearth Prevention Week
  • October 13-19 – Earth Science Week
  • October 19-25 – Nationwide Enterprise Girls’s Week

Days

  • October 1 – Worldwide Espresso Day
  • October 1 – World Vegetarian Day
  • October 1 – Yom Kippur
  • October 3 – Nationwide Techies Day
  • October 5 – World Trainer’s Day
  • October 5 – Oktoberfest ends
  • October 6 – Little one Well being Day
  • October 10 – World Psychological Well being Day
  • October 11 – Nationwide Coming Out Day
  • October 13 – Indigenous Peoples’ Day
  • October 13 – Columbus Day
  • October 13 – Thanksgiving Day (Canada)
  • October 16 – World Meals Day
  • October 16 – Spirit Day (Anti-bullying)
  • October 18 – Sweetest Day
  • October 24 – United Nations Day
  • October 25 – Make a Distinction Day
  • October 30 – Mischief Evening
  • October 31 – Halloween

Common Hashtags For October:

  • #InternationalCoffeeDay
  • #TechiesDay
  • #NationalTacoDay
  • #WorldSmileDay
  • #WorldTeachersDay
  • #WorldHabitatDay
  • #WorldMentalHealthDay
  • #BossesDay
  • #UNDay
  • #ChecklistDay
  • #Halloween

November

In the course of the month by which all of us give thanks, there’s additionally a variety of causes you may assist out with or increase consciousness for, like Movember and America Recycles Day.

You must also mark your advertising and marketing calendar for arguably the largest gross sales occasions of the yr – Black Friday and Cyber Monday (December 1) – that are certain to be on everybody’s radar.

Month-to-month Observances

  • Native American Heritage Month
  • Movember
  • World Vegan Month
  • Novel Writing Month
  • Nationwide Gratitude Month

Weekly Observances

  • November 16-22 – American Schooling Week
  • November 24-30 – Sport and Puzzle Week

Days

  • November 1 – Day of the Lifeless/Día de los Muertos
  • November 1 – All Saints’ Day
  • November 1 – World Vegan Day
  • November 2 – Daylight Financial savings Time ends
  • November 4 – Melbourne Cup Day
  • November 8 – STEM Day
  • November 9 – World Freedom Day
  • November 10 – Marine Corps Birthday
  • November 11 – Veterans Day
  • November 13 – World Kindness Day
  • November 14 – World Diabetes Day
  • November 18 – Nationwide Entrepreneurs Day
  • November 24 – Evolution Day
  • November 27 – Thanksgiving Day
  • November 28 – Native American Heritage Day
  • November 28 – Black Friday

Common Hashtags For November:

  • #WorldVeganDay
  • #NationalSandwichDay
  • #DaylightSavings
  • #CappuccinoDay
  • #STEMDay
  • #VeteransDay
  • #WKD
  • #WDD
  • #BeRecycled
  • #EntrepreneursDay
  • #Thanksgiving
  • #ShopSmall

December

December is right here, and the tip of the yr is in sight.

Though 2026 is true across the nook, and also you would possibly need to begin planning your content material calendar for subsequent yr, don’t neglect your content material within the run-up to the vacations.

Ship your yr off in model with advertising and marketing campaigns devoted to occasions like Nobel Prize Day, Rosa Parks Day, Inexperienced Monday, and extra.

You’ll be able to even do a content material wrap-up of your finest moments from the yr – and ensure to get your 2026 advertising and marketing calendar sorted early earlier than the post-Christmas wind-down.

Month-to-month Observances

  • Human Rights Month
  • Operation Santa Paws
  • Secure Toys and Presents Month
  • World Meals Service Security Month

Weekly Observances

  • December 14-22 – Hanukkah (Chanukah)
  • December 26-January 1 – Kwanzaa

Days

  • December 1 – World AIDS Day
  • December 1 – Rosa Parks Day
  • December 1 – Cyber Monday
  • December 3 – Worldwide Day of Individuals with Disabilities
  • December 6 – St. Nicholas Day
  • December 7 – Pearl Harbor Remembrance Day
  • December 7 – Nationwide Letter Writing Day
  • December 8 – Feast of the Immaculate Conception
  • December 8 – Inexperienced Monday
  • December 10 – Nobel Prize Day
  • December 10 – Human Rights Day
  • December 11 – UNICEF Anniversary
  • December 15 – Invoice of Rights Day
  • December 18 – Nationwide Twin Day
  • December 21 – Winter Solstice
  • December 22 – Forefathers Day
  • December 23 – Festivus
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 25 – Hanukkah
  • December 26 – Kwanzaa
  • December 26 – Boxing Day
  • December 31 – New 12 months’s Eve

Common Hashtags For December:

  • #IDPWD
  • #NationalCookieDay
  • #NobelPrize
  • #WinterSolstice
  • #NYE

The Full Advertising and marketing Calendar And Template To Plan 2025

You could find the hyperlink to our full advertising and marketing calendar and template for 2025 proper right here.

By having a content material plan set out months prematurely, you may relaxation assured that you just’ll have nice concepts to work with all year long.

And simply because you might have a plan doesn’t imply you may’t adapt if one thing fascinating occurs later within the yr.

Merely rearrange your calendar and work your trending content material round key dates.

Maintain observe of what concepts work all year long and use them to assist information your advertising and marketing calendar for 2025, so you may double down on profitable content material concepts.

Featured Picture: Paulo Bobita/Search Engine Journal


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Shelley Walsh , 2024-12-20 13:30:00

High 10 Content material Administration Techniques (Nov. 2024)

by Technology

WordPress has held the dominant share of the content material administration techniques (CMS) market because it was launched in 2003.

At present, the favored platform stands at 62.2% market share, in keeping with W3Techs, which gives probably the most respected and reliable knowledge supply. However within the final two years, WordPress has seen it’s market share begin to cut back for the primary time.

On this report, you’ll study concerning the measurement of the CMS market, the way it has developed over the previous decade, how completely different content material administration techniques stack up in opposition to each other, and why this issues for somebody working in search engine marketing.

How Massive Is The CMS Market?

In accordance with W3Techs, 70.2% of internet sites have a CMS, and Netcraft stories 1.13 billion stay web sites.

From this, we will assume that the present market measurement for content material administration techniques is roughly 793 million web sites.

High 10 CMS By Market Share (Globally)

CMS (as of November 2024) Launched Sort Market Share Utilization
No CMS 29.8%
1 WordPress 2003 Open supply 62.2% 43.7%
2 Shopify 2006 SaaS 6.6% 4.6%
3 Wix 2006 SaaS 4.5% 3.2%
4 Squarespace 2004 SaaS 3.1% 2.2%
5 Joomla 2005 Open supply 2.3% 1.6%
6 Drupal 2001 Open supply 1.3% 0.9%
7 Adobe Techniques (Adobe Expertise Supervisor) 2013 Open supply 1.2% 0.9%
8 Webflow 2013 SaaS 1.1% 0.8%
9 PrestaShop 2008 Open supply 1.0% 0.7%
10 Google Techniques (Google Websites) 2008 On-line software 0.9% 0.6%

Information from W3Techs, November 2024

What Is The Most Extensively Used CMS?

*Graphs are separated as a result of dominance of the WordPress market share.

  • WordPress’s market share has decreased by almost 5% within the final two years. This might presumably proceed with the problems it has skilled this 12 months.
  • Shopify’s market share took a dip of virtually 14% in 2023, nevertheless it bounced again and gained some floor this 12 months.
  • Wix’s market share is on the upswing, with simply over 3% of all web sites utilizing its platform. This might be attributed to the work they do on branding.
  • Joomla and Drupal are seeing a downward pattern these days, whereas Duda is gaining some momentum, which might be attributed to the efforts of leveraging influencers for his or her webinars.

WordPress has held the dominant market share virtually since its launch in 2003.

From 2013 to 2022, it skilled robust progress of 148%. WordPress then peaked at 65.2% market share again in January 2022, however, within the final two years has began to contract by almost 5%.

Between 2023 and 2024:

  • Web sites with no CMS system have declined by almost 8%.
  • Web sites with WordPress have elevated by simply over 1%.

WordPress Vs. Joomla Vs. Drupal Market Share

WordPress vs. Joomla Vs. DrupalScreenshot from W3 Techs.com, November 2024
  • Since 2023, Joomla has decreased its market share by almost 15%.
  • Since 2023, Drupal has decreased its market share by almost 28%.

In 2013, Joomla and Drupal used to carry 15.9% of the CMS market share, however they’ve slumped to three.6%.

This decline has seen them drop from positions 2 and three to five and 6, as Wix and Squarespace have risen and at last outdated them in 2022.

That’s fairly a decline for Joomla, which could not have had the identical market share as WordPress, however as much as 2008, it had extra search curiosity, in keeping with Google Tendencies.

Screenshot from Google Tendencies, November 2024

Why did these well-liked content material administration techniques decline a lot?

It’s almost certainly as a result of power of third-party help for WordPress with plug-ins and themes, making it rather more accessible.

The expansion of web site builders, resembling Wix and Squarespace, signifies that small companies desire a extra easy managed answer. And so they have began to nibble on market share from the underside.

Web site Builders Market Share: Wix Vs. Squarespace

Screenshot from W3 Techs.com, November 2024
  • Wix has elevated by 18.4% this 12 months, from January to November.
  • Squarespace has elevated by 3.3% this 12 months from January to November.

If we have a look at the web site builders, their progress is a powerful indication of the place the market may go sooner or later.

From 2023 to 2024:

  • Shopify grew by 15.8%.
  • Wix grew by 25%.
  • Squarespace grew by 3.3%.

After we examine the 5% contraction of WordPress during the last 12 months to the opposite gamers, we have now to ask, why is that taking place?

SaaS internet builders resembling Wix and Squarespace don’t require coding information and provide a hosted web site that makes it extra accessible for a small enterprise to get an internet presence rapidly.

No want to rearrange a internet hosting answer, set up a web site, and arrange your individual e-mail. An internet builder neatly does all this for you.

WordPress will not be referred to as an advanced platform to make use of, nevertheless it does require some coding information and an understanding of how web sites are constructed.

Then again, a web site builder is a a lot simpler path to market, with out the necessity to perceive what is going on within the again finish.

Take into account that, through the pandemic, a lot of the inhabitants labored from dwelling, resulting in extra curiosity and a spotlight positioned on how being on-line might be a supply of earnings.

Elementor

Elementor is a WordPress-based web site builder that has a market share of 16.5% and is utilized by 11.6% of all web sites.

elementorScreenshot from W3 Techs.com, November 2024

It additionally has considerably extra market share than Wix and Squarespace mixed.

Nonetheless, as a result of it’s a third-party plug-in and never a CMS, it isn’t listed within the High 10 CMS above.

If we examine the quantity of visitors to the variety of CMS, we will see that WordPress is within the golden part, up and to the best, clearly favored by websites with extra visitors.

Joomla suits into a distinct segment of fewer installs however extra high-traffic websites, indicating that extra skilled websites are utilizing it.

Squarespace and Wix are to the left and down, highlighting that they’re put in on fewer websites with much less visitors.

This can be a robust indication that they’re used extra by small web sites and small companies.

Elementor bridges the hole between the 2 and has the burden of the WordPress market share, however is utilized by websites with much less visitors.

The urge for food is rising for drag-and-drop, plug-and-play options that make having an internet presence accessible for anybody. That is the area to observe.

Ecommerce CMS Market Share: WooCommerce Vs. Shopify

Screenshot from W3Techs, November 2024
  • WooCommerce has a market share of 13.1%.
  • Shopify has a market share of 6.6%.

The ecommerce CMS area echoes a sample just like that of web site builders.

Technically, WooCommerce will not be a standalone CMS, however a WordPress plug-in – which is why it doesn’t seem within the High 10 CMS knowledge desk.

Nonetheless, it’s important to the ecommerce area, so it’s price contemplating and mentioning.

9.2% of all current web sites use WooCommerce.

Wanting on the distribution, we will see a transparent sample emerge. Compared to different ecommerce CMS platforms, WooCommere is dominant.

It has extra market share than its rivals mixed: Magento + OpenCart + PrestaShop + Shopify = 8.8% market share.

Screenshot from W3Techs, November 2024

Smaller websites may favor WooCommerce, nevertheless it has the WordPress platform’s weight for market entry and, due to this fact, extra installs – very similar to Elementor.

Shopify has extra market share, however the visitors ranges are just like WordPress.

Shopify noticed progress through the pandemic, by 52.9% from 2020 to 2021 after which 26.9% from 2021 to 2022 – way over some other platform. After that, it retracted in 2023, however in 2024 has come again to the identical market share as 2022.

Why Does CMS Market Share Matter To Somebody Working In search engine marketing?

WordPress retains its dominance within the CMS market share, however web site builders resembling Wix, Squarespace, and Shopify are on the rise, indicating the place market progress lies, particularly for small companies.

If extra small companies are switching to web site builders, understanding the restrictions and intricacies of those platforms for search engine marketing might be a aggressive benefit.

Shopify is put in on 4.6% of all web sites (not simply websites with a CMS) – a complete potential market of 51.98 million web sites.

With their growing market share, specializing in Shopify search engine marketing might be a strategic transfer for an search engine marketing skilled.

Equally, specializing in Wix and Squarespace is a solution to differentiate your self from the competitors.

WordPress is perhaps dominant now, however that additionally signifies that many different individuals are servicing that particular CMS.

Aligning with a extra area of interest CMS could be a strategic transfer for brand spanking new consumer alternatives.

Extra assets:

All knowledge collected from W3Techs, November 2024, except in any other case indicated.

W3Tech samples its knowledge from the Alexa high 10 million and Tranco high 1 million. Web sites with no content material or duplicate websites are excluded. Limitations of the info supply imply that hosted Tumblr and WordPress.com websites are usually not included, as the info assortment doesn’t rely subdomains as multiple website.

Featured Picture: Genko Mono/Shutterstock


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Shelley Walsh , 2024-12-13 12:30:00