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You've got to look for a gap, where competitors in a market have grown lazy and lost contact with the readers or the viewers.
-Rupert Murdoch
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You've Got To Look For A Gap,

Rupert Murdoch
You've got to look for a gap, where competitors in a market have grown lazy and lost contact with the readers or the viewers.
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Inspirational Educational Competition

More From Rupert Murdoch

I see the gap ads as being a great example of how branding has changed. those gap campaigns are pop culture. they've been incredibly powerful. they have had the kind of effect on culture that a hit band has. just look at the gap's khaki swing ads, which were music videos. they had this tremendous impact on the industry - suddenly everything started looking like gap ads and it became difficult to know who was co-opting whom and who was creating culture.
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To me the question right now is: how do i close that first three-quarters of the achievement gap, education gap, wealth gap? what gives me the best chance to do that? and i'm pretty darn sure that if america is a just society and treating people well right now, irrespective of past wrongs, that i'm going to close a big chunk of that gap. i've seen it.
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The world is full of people who have lost faith: politicians who have lost faith in politics, social workers who have lost faith in social work, schoolteachers who have lost faith in teaching and, for all i know, policemen who have lost faith in policing and poets who have lost faith in poetry. it's a condition of faith that it gets lost from time to time, or at least mislaid.
Faith Teaching People
A reader is entitled to believe what he or she believes is consonant with the facts of the book. it is not unusual that readers take away something that is spiritually at variance from what i myself experienced. that's not to say readers make up the book they want. we all have to agree on the facts. but readers bring their histories and all sets of longings. a book will pluck the strings of those longings differently among different readers.
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The middle east would always be an important trading partner in just a market sense, like america is a big market for us, asia is a big market, europe is a big market. you are going to have hundreds of millions of consumers there, from just a standard market point of view, from a very narrow american point of view.
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My father always said 'there's no free lunch.' my father was right. there's no free lunch and there's no free market. the market is rigged, the market is always rigged, and the rigging is in favour of the people who run the market. that's what the market is. it's a bent casino. the house always wins.
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I find the way the left comes up with these analogies interesting. trump is a child. we can't have a child run our country. the whole left has been turned into nothing but a bunch of people who never got out of day care, for crying out loud! they still live their lives as adults as though they're still in day care.
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Our society is run by a managerial bureaucracy, by professional politicians; people are motivated by mass suggestion, their aim is producing more and consuming more, as purposes in themselves.
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Beauty is like piety--you cannot run and read it; tranquility and constancy, with, now-a-days, an easy chair, are needed.
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