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The town is an advertisement for itself; none of its charms are left to the visitor's imagination.
-Christopher Isherwood
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The Town Is An Advertisement For Itself;

Christopher Isherwood
The town is an advertisement for itself; none of its charms are left to the visitor's imagination.
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Imagination Towns Visitors

More From Christopher Isherwood

What is a good advertisement? an advertisement which pleases you because of its style, or an advertisement which sells the most? they are seldom the same.
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I would distinguish between a visitor and a pilgrim: both will come to a place and go away again, but a visitor arrives, a pilgrim is restored. a visitor passes through a place; the place passes through the pilgrim.
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Goresthorpe grange is a feudal mansion - or so it was termed in the advertisement which originally brought it under my notice. its right to this adjective had a most remarkable effect upon its price, and the advantages gained may possibly be more sentimental than real. still, it is soothing to me to know that i have slits in my staircase through which i can discharge arrows; and there is a sense of power in the fact of possessing a complicated apparatus by means of which i am enabled to pour molten lead upon the head of the casual visitor.
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ِan offer you can't refuse.
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I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. i mean the advertisement. it is far easier to write ten passably effective sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
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