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The best investor is your customer.
-Esther Dyson
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The Best Investor Is Your Customer.

Esther Dyson
The best investor is your customer.
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Topic
Customers Investors

More From Esther Dyson

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. one-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. the true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Mean Marketing Lines
The best way to apologize is to let the customer vent first. don't interrupt, just take notes and make empathetic noises. you can even tell the customer that it makes you mad too. second, ask the customer what their speed of need is. tell them what they ant to hear. that you apologize, that you understand how they feel, that you are meeting with the appropriate people to get a resolve, and that it will be done in 24-hours.
People Mad Needs
What the customer demands is last year's model, cheaper. to find out what the customer needs you have to understand what the customer is doing as well as he understands it. then you build what he needs and you educate him to the fact that he needs it.
Business Years Needs
I feel no shame at being found still owning a share when the bottom of the market comes…i would go much further than that. i should say that it is from time to time the duty of a serious investor to accept the depreciation of his holdings with equanimity and without reproaching himself. … an investor…should be aiming primarily at long-period results, and should be solely judged by these.
Long Serious Shame
If the investor is uneducated, anything he or she invests in will be risky. so it's not the investment that is risky. it's the investor.
Investment Ifs Investors
For an investor who is sitting in the united states, and south africa is very far from the united states, you need to go out to that investor to say, these are the possibilities in this particular sector.
United States Needs Sitting
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