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Sound an alarm! advertising, not deals, builds brands.
-David Ogilvy
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Sound An Alarm! Advertising, Not Deals, Builds

David Ogilvy
Sound an alarm! advertising, not deals, builds brands.
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Alarms Sound Advertising

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What donald trump has been concerned about, what he`s talked about, is when we get deals that don`t level the playing field, when we get deals that aren`t the kinds of best deals we can get, we want good deals, and those are free trade deals to lower the barriers between trade between two countries.
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Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. people make brands. if people are compassionate, brands will be compassionate in return.
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I don't believe in tricky advertising, i don't believe in cute advertising, i don't believe in comic advertising. the people who perpetrate that kind of advertising never had to sell anything in their lives
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With a chemical alarm, you're going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side
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Between the time i first started working in advertising in 1998 and now, the word brand has replaced identity. we are no longer individuals so much as we are brands. we're individual brands. individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
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ِan offer you can't refuse.
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