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Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.
-Christopher Lasch
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Relentless Improvement Of The Product And Upgrading

Christopher Lasch
Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.
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Heart Upgrading Taste

More From Christopher Lasch

Evil itself may be relentless. i will grant you that, but love is relentless too. friendship is a relentless force. family is a relentless force. faith is relentless force. the human spirit is relentless, and the human heart outlasts - and can defeat - even the most relentless force of all, which is time.
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On the one hand, we're constantly told about recycling and cutting back, and on the other hand we have to buy the next gadget that comes along three weeks after the last one you bought. it's absolutely insane. we've been suckered into buying and buying and upgrading and upgrading. we're being given two very different mantras at the moment, i think.
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Joblessness is a weapon of mass destruction. poverty is a weapon of mass destruction. hunger is a weapon of mass destruction. poor health care is a weapon of mass destruction. poor education is a weapon of mass destruction. discrimination is a weapon of mass destruction. let us abolish such weapons of mass destruction here at home.
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Poverty is a weapon of mass destruction. joblessness is a weapon of mass destruction, homelessness, a weapon of mass destruction... racism, a weapon of mass destruction, fear, a weapon of mass destruction. we must disarm these weapons and renew our commitment to quality public schools and dedicated teachers and good housing and quality health care and decent jobs and stronger neighborhoods.
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. one-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. the true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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In television the product is not the program; the product is the audience and the consumer of that product is the advertiser. the advertiser does not 'buy' a news program. he buys an audience.
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