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Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
-David Ogilvy
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Readers Travel So Fast They Don't Stop

David Ogilvy
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
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Obscure Headlines Reader

More From David Ogilvy

As soon as you look at the world through an ideology you are finished. no reality fits an ideology. life is beyond that. that is why people are always searching for a meaning to life. but life has no meaning; it cannot have meaning because meaning is a formula; meaning is something that makes sense to the mind. every time you make sense out of reality, you bump into something that destroys the sense you made . meaning is only found when you go beyond meaning.
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A reader is entitled to believe what he or she believes is consonant with the facts of the book. it is not unusual that readers take away something that is spiritually at variance from what i myself experienced. that's not to say readers make up the book they want. we all have to agree on the facts. but readers bring their histories and all sets of longings. a book will pluck the strings of those longings differently among different readers.
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The ear is the only true writer and the only true reader. i know people who read without hearing the sentence sounds and they were the fastest readers. eye readers we call them. they get the meaning by glances. but they are bad readers because they miss the best part of what a good writer puts into his work.
Eye People Missing
We travel, initially, to lose ourselves; and we travel, next to find ourselves. we travel to open our hearts and eyes and learn more about the world than our newspapers will accommodate. we travel to bring what little we can, in our ignorance and knowledge, to those parts of the globe whose riches are differently dispersed. and we travel, in essence, to become young fools again- to slow time down and get taken in, and fall in love once more.
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Let us thank god for having made us this gift of death, so that life is to have meaning; of night, that day is to have meaning; silence, that speech is to have meaning; illness, that health is to have meaning; war, that peace is to have meaning. let us give thanks to him for having given us weariness and pain, so that rest and joy are to have meaning. let us give thanks to him, whose wisdom is infinite.
Pain War Night
Be wary of passing the judgment: obscure. to find something obscure poses no difficult, elephants and poodles find many things obscure.
Elephants Obscurity Poodles
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