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Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.
-Seth Godin
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Our Job As Marketers And Leaders, Is

Seth Godin
Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.
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Jobs Leader Pockets

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Joblessness is a weapon of mass destruction. poverty is a weapon of mass destruction. hunger is a weapon of mass destruction. poor health care is a weapon of mass destruction. poor education is a weapon of mass destruction. discrimination is a weapon of mass destruction. let us abolish such weapons of mass destruction here at home.
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We need enormous pockets, pockets big enough for our families and our friends, and even the people who aren't on our lists, people we've never met but still want to protect. we need pockets for boroughs and for cities, a pocket that could hold the universe.
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Poverty is a weapon of mass destruction. joblessness is a weapon of mass destruction, homelessness, a weapon of mass destruction... racism, a weapon of mass destruction, fear, a weapon of mass destruction. we must disarm these weapons and renew our commitment to quality public schools and dedicated teachers and good housing and quality health care and decent jobs and stronger neighborhoods.
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Lions cannot afford to hunt mice because they literally will starve to death, even if they catch them. lions and all large carnivores have to hunt game large enough to justify the investment, so they have to hunt antelope and zebra. why is this important? because most senior executives are really big on chipmunks.
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Corporations are people, my friend... of course they are. everything corporations earn ultimately goes to people. where do you think it goes? whose pockets? whose pockets? people's pockets. human beings, my friend.
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I've always wanted to help build a better society and build a better company, and i always wanted a healthy, vibrant company, a healthy, vibrant society. we take care of our people, we provide them with opportunity. but i've always believed business is here to serve your clients, your shareholders, your communities. if we do this well, everyone benefits. we have to do a good job for all of them.
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I don't believe that the american people want us to focus on our job security. they want us to focus on their job security. i don't think they want more gridlock. i don't think they want more partisanship. i don't think they want more obstruction. they didn't send us to washington to fight each other in some sort of political steel-cage match to see who comes out alive. that's not what they want. they sent us to washington to work together, to get things done, and to solve the problems that they're grappling with every single day.
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If the government is covering up knowledge of aliens, they are doing a better job of it than they do at anything else.
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A new poll found that 43 percent of americans think president obama is doing a good job at handling the bp oil spill. of course, the same poll found that 43 percent of americans hate pelicans.
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The thing that helps me do a good job is that i don't feel the need to explain everything about the world to my reader. i'm not writing a history text on the four corners. i'm telling a story that's set there. the setting belongs in the background for the most part, and it's easy for fantasy authors to forget that. that's one of the unfortunate parts of tolkien's legacy, in my opinion. read the first hundred pages of the fellowship of the ring and you start to get pissed, "shut up about the shire's museums! isn't the world supposed to be in peril or something?"
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