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Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response
-David Ogilvy
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Nobody Should Be Allowed To Create General

David Ogilvy
Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response
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Advertising Apprenticeship Should

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When our embassy is attacked in benghazi by terrorists and there is no response, you get more bad behavior. when russia invades ukraine and there is no response, you get more bad behavior. when syria crosses the red line and there is no response, you get more bad behavior. when iran launches tests of ballistic missiles and there is no response, you get more bad behavior. when north korea attacks sony pictures and there is no response, you get more bad behavior. in other words, mrs. clinton, you cannot lead from behind. we must respond when we are attacked or provoked.
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I don't believe in tricky advertising, i don't believe in cute advertising, i don't believe in comic advertising. the people who perpetrate that kind of advertising never had to sell anything in their lives
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Acceptance is not a talent you either have or don't have. it's a learned response. my meditation teacher made a great point about the difference between a reaction and a response: you may not have control over your initial reaction to something, but you can decide what your response will be. you don't have to be at the mercy of your emotions, and acceptance can be your first step toward empowerment . . . for me, acceptance has been the cornerstone to my having an emotionally healthy response to my illness.
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There are those of us who are always about to live. we are waiting until things change, until there is more time, until we are less tired, until we get a promotion, until we settle down / until, until, until. it always seems as if there is some major event that must occur in our lives before we begin living.
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Oh god, are there so many of them in our land! students who can’t be happy until they’ve graduated, servicemen who can’t be happy until they are discharged, single folks who can’t be happy until they’ve found a mate, workers who can’t be happy until they’ve retired, adolescents who aren’t happy until they’re grown, ill people who aren’t happy until they’re well, failures who aren’t happy until they succeed, restless who can’t wait until they get out of town, and in most cases, vice versa, people waiting, waiting for the world to begin.
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Trump doesn't need to spend a dime to get his message out. trump doesn't have to run an ad. trump doesn't have to run a series. he doesn't have to pay people to show up. he doesn't have to buy tv advertising, because he gets more coverage than the combined advertising the rest of the republicans could buy. and aside from the overwhelming, significant upset that is, the very fact of all that ticks them off. donald trump has direct access to his supporters. and you know who gives it to him? the media.
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Our first and most pressing problem is how to do away with warfare as a method of solving conflicts between national groups or between groups within a society who have different views about how the society is to be run. if you look back, you will see that warfare was an invention, just as ways of handling government or taxes are inventions. you will see, too, that once people use an invention they go on using it until they find another which they think is superior.
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I like chris christie also. i like him a lot as a person. he didn't do anything to help me when i thinking of running for senate in new jersey. but i give him a little slack.
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