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Never talk to a client about architecture. talk to him about his children.
-Ludwig Mies Van Der Rohe
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Never Talk To A Client About Architecture.

Ludwig Mies Van Der Rohe
Never talk to a client about architecture. talk to him about his children.
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Children Clients Architecture

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Never talk to a client about architecture. talk to him about his children. that is simply good politics. he will not understand what you have to say about architecture most of the time. an architect of ability should be able to tell a client what he wants. most of the time a client never knows what he wants.
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Architecture is art. i don't think you should say that too much, but it is art. i mean, architecture is many, many things. architecture is science, is technology, is geography, is typography, is anthropology, is sociology, is art, is history. you know all this comes together. architecture is a kind of bouillabaisse, an incredible bouillabaisse. and, by the way, architecture is also a very polluted art in the sense that it's polluted by life, and by the complexity of things.
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We're trying to win business by doing a good job for the clients, as opposed to, "we think being big and universal is just a great, wonderful thing." it's not a morality thing. it's a "does it work for the client?" thing. everything we do is because a client uses us. everything we do is because a client chose to use us of his own free volition.
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Does an architecture to assuage the spirit have a place in all this? unfortunately we are no longer the interpreters of our culture's myths but the followers of that dubious client, the developer, who has little patience with the art of architecture, the fine detail and obscure promise, which can upset his financial activity.
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