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Most agencies run scared, most of the time. . . .frightened people are powerless to produce good advertising. . . . if i were aclient, i would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
-David Ogilvy
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Most Agencies Run Scared, Most Of The

David Ogilvy
Most agencies run scared, most of the time. . . .frightened people are powerless to produce good advertising. . . . if i were aclient, i would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
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Running Agency Long

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I believe there are a lot of questions today that require expert analysis by various agencies: political agencies, foreign ministries, economic agencies and security agencies. we need to assess everything and understand what we can agree on and what the implications will be both for japan and for russia so that both the russian people and the japanese people come to the conclusion that these compromise solutions are acceptable and are in our countries' interests.
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I'm a person of my own opinions, that's how i was raised. i speak what i feel... a lot of people feel the same way but they're scared to talk. they're really scared of the truth - they only want half of the truth. i've been living like that - forever in fear - but i know what to say and how to say it now. i ain't scared of myself. y'all may be scared; i'm not scared.
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We fear the past, present and future. we fear the unknown, we fear not having enough, losing what we have, not having what we want. we fear what will become of us and those that we care for. we fear what others think of us and what they don't think of us. we fear, fear, fear and therefore we are controllable through the manipulation of all that we fear. the present war on terror is the war of fear. no fear, no control.
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We anarchists do not want to emancipate the people; we want the people to emancipate themselves.
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There was something i was always very good at, however, and that was teaching myself not to be frightened while frightening things are going on. it is difficult to do this, but i had learned. it is simply a matter of putting one’s fear aside, like the vegetable on the plate you don’t want to touch until all of your rice and chicken are gone, and getting frightened later, when one is out of danger. sometimes i imagine i will be frightened for the rest of my life because of all of the fear i put aside during my time in stain’d-by-the-sea.
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