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I'm not a believer in putting designers off in an ivory tower. they need to have a voice at the table so they can identify where and why design can make a difference. we also need to understand the business issues. if we don't make our numbers this quarter, we don't earn the right to do something cool the next time.
-Chuck Jones
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I'm Not A Believer In Putting Designers

Chuck Jones
I'm not a believer in putting designers off in an ivory tower. they need to have a voice at the table so they can identify where and why design can make a difference. we also need to understand the business issues. if we don't make our numbers this quarter, we don't earn the right to do something cool the next time.
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Ivory Tower Voice Differences

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Cool is spent. cool is empty. cool is ex post facto. when advertisers and pundits hoard a word, you know it's time to retire from it. to move on. i want to suggest, therefore, that we begin to avoid cool now. cool is a trick to get you to buy garments made by sweatshop laborers in third world countries. cool is the triumph of the will. cool enables you to step over bodies. cool enables you to look the other way. cool makes you functional, eager for routine distraction, passive, doped, stupid.
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When we think of design, we usually imagine things that are chosen because they are designed. vases or comic books or architecture... it turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. the design is important, but the design is not the point. call it "public design"... public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
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I am an idealist. i often feel i would like to be an artist in an ivory tower. yet it is imperative that i speak to people, so i must desert that ivory tower. to do this, i am a journalist - a photojournalist. but i am always torn between the attitude of the journalist, who is a recorder of facts, and the artist, who is often necessarily at odds with the facts. my principle concern is for honesty, above all honesty with myself.
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Here's the pay paradox that why men earn more explains: men earn more money, therefore men have more power; and men earn more money, therefore men have less power (earning more money as an obligation, not an option). the opposite is true for women: women earn less money, therefore women have less power; and women earn less money, therefore women have more power (the option to raise children, or to not take a hazardous job).
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Design is the method of putting form and content together. design, just as art, has multiple definitions; there is no single definition. design can be art. design can be aesthetics. design is so simple, that's why it is so complicated.
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I wish i could sit back and say, 'oh, i'm gonna wait for a merchant-ivory film to come my way. or ivory-merchant. whatever it's called. but you just take what's given and then, hopefully, down the road you can be more choosy and only do, say, wayans brothers movies. that's my goal: to be more merchant-ivory-wayans.
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