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I'm gonna be a happy idiot and struggle for the legal tender. where the ads take aim and lay their claim to the heart and the soul of the spender. and believe in whatever may lie in those things that money can buy, though true love could have been a contender.
-Jackson Browne
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I'm Gonna Be A Happy Idiot And

Jackson Browne
I'm gonna be a happy idiot and struggle for the legal tender. where the ads take aim and lay their claim to the heart and the soul of the spender. and believe in whatever may lie in those things that money can buy, though true love could have been a contender.
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Lying Believe Struggle

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To walk in money through the night crowd, protected by money, lulled by money, dulled by money, the crowd itself a money, the breath money, no least single object anywhere that is not money. money, money everywhere and still not enough! and then no money, or a little money, or less money, or more money but money always money. and if you have money, or you don't have money, it is the money that counts, and money makes money, but what makes money make money?
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I feel like, when we're kids, you're sold into this fairy tale of what love is. that prince charming's gonna come along and save you and you're gonna live happily ever after. they're gonna rescue me from the bronx, and we're gonna go off and live in a castle somewhere and it's gonna be awesome. he's gonna love me forever, and i'm gonna love him forever, and it's gonna be real easy. and it's so different than that.
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During the second war, the u.s.o. sent special issues of the principal american magazines to the armed forces, with the ads omitted. the men insisted on having the ads back again. naturally. the ads are by far the best part of any magazine or newspaper. more pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. ads are news. what is wrong with them is that they are always good news.
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The left are gonna calling you names. you're gonna be racist, gonna be a pig, gonna be sexist, you're gonna hate women, you're gonna hate blacks, you're gonna be anti-transgender, whatever. they'll come at you in all directions to force you into acquiescence.
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I see the gap ads as being a great example of how branding has changed. those gap campaigns are pop culture. they've been incredibly powerful. they have had the kind of effect on culture that a hit band has. just look at the gap's khaki swing ads, which were music videos. they had this tremendous impact on the industry - suddenly everything started looking like gap ads and it became difficult to know who was co-opting whom and who was creating culture.
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It doesn't matter who the candidates are. it doesn't matter the campaign. you know that's gonna happen. the washington post is gonna do it, the new york times is gonna do it, the three networks gonna do it, cnn's gonna do it, msnbc gonna do it, all the newspapers are gonna do it. for the vast majority of them. there are some exceptions. that sameness ends up being its own authority. if everywhere you look in the media tells you the same thing, you don't have to research.
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