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Every ad is an investment in the long-term image of a brand.
-David Ogilvy
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Every Ad Is An Investment In The

David Ogilvy
Every ad is an investment in the long-term image of a brand.
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Long Investment Term

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I do believe that india needs a lot more foreign direct investment than we've got, and we should have the ambition to move in the same league many other countries in our neighborhood are moving. we may not be able to reach where the chinese are today, but there is no reason why we should not think big about the role of foreign direct investment, particularly in the areas relating to infrastructure, where our needs for investment are very large. we need new initiatives, management skills, and i do believe that direct foreign investment can play a very important role.
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A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. if we try to produce it by the atomistic approach, we will end up with a sort of identikit brand. it will be a perfect description of the structure of the brand, as the identikit can describe the contours of the face. but it won't be the same thing. the brand will never come to life.
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It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just trump but also ivanka, who has a sub-brand. we've never seen this before. we've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.
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ِan offer you can't refuse.
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With my eyes closed, i ask if she knows how this will all turn out. "long-term or short-term?" she asks. both. "long-term," she says, "we're all going to die. then our bodies will rot. no surprise there. short-term, we're going to live happily ever after." really? "really," she says. "so don't sweat it.
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Just remember, what the french say. no, probably not the french, they've got a president or something. the brits, maybe, or the swedes. you know what i mean?" "no, matthew. what do they say?" "the king is dead, that's what they say. the king is dead. long live the king.
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