Cardi B has raised eyebrows for her newest marketing campaign with a well-liked fast-fashion model, Shein.

The 32-year-old rapper shared a video to Instagram on Tuesday (December 3) to announce her marketing campaign with the model. Within the video, she posed in a variety of enormous jackets, match for the chilly winter months.

“Women, this 12 months we’re investing in an excellent coat,” her voice mentioned within the background of the clip, as she posed in an extended, gray, puffy coat. “Don’t be strolling round with that jean jacket you wore within the spring. Or don’t go into the membership like, ‘I ain’t chilly.’”

The video continued with one other snap of the “Bodak Yellow” rapper strolling down the steps in a brown, leather-based coat. She famous that each one her appears to be like got here from Shein, with every coat costing lower than $200.

Cardi B’s subsequent look was a tan jacket, with a puffy, fur hood. She additionally applauded her mom for purchasing her the jackets whereas “on a finances.”

She ended her video sporting a brown fur jacket, earlier than sharing that Shein is presently having a sale with 90 % off choose gadgets. She urged followers to make use of her code “BFCARDI” to get an extra 15 % off their orders.

Nevertheless, followers have made it clear that they’re not too impressed by Cardi B’s newest partnership.

“Woman, you put on Hermes and Chanel, not Shein,” one particular person commented on her Instagram publish, whereas one other particular person on X/Twitter wrote: “Shein????? Actually is that this who we’re as a society now why the hell on God’s inexperienced earth is Cardi doing shein adverts.”

“That is so embarrassing. Shein promo…. she must regroup and determine one thing else as a result of…” a 3rd consumer posted.

Regardless of among the criticism, different followers defended Cardi B for working with Shein and admitted they preferred the model. In addition they weren’t shocked by the singer’s marketing campaign, since she’s beforehand partnered with fast-fashion manufacturers, together with Trend Nova.

“Omg love! If Cardi wears SHEIN, I’ll put on SHEIN,” one fan commented on her Instagram publish.

“Yall should’ve forgotten when Cardi was rocking Trend Nova, let’s not act model new, y’all should be new right here,” one other particular person wrote. In the meantime, some folks praised Cardi B for merely making the garments from Shein look interesting.

“I’m tryna work out if they give the impression of being that good [forreal]  or she simply making them look costly,” one fan wrote within the feedback of her Instagram publish, whereas one other quipped: “When u can gown u could make something look wealthy and never low cost!”

The Impartial has contacted a consultant for Cardi B for remark.

Shein, a quick style retailer based in China, has change into recognized for its cheap and considerable clothes choices, with the corporate valued at greater than $100 billion. The e-commerce model has been on the middle of a lot controversy since its founding in 2008, with accusations of employee exploitation, stolen concepts from unbiased designers, and contributing to the environmental injury attributable to the fast-fashion business.

The model was beforehand accused by unbiased designers of infringement-related racketeering actions in a RICO lawsuit. The lawsuit, filed in July 2023, claimed the clothes large had used “secretive algorithm” to establish trending artwork and allegedly reproduced artists’ designs for its quick style web site.

In a press release to The Impartial, a spokesperson for Shein mentioned on the time: “SHEIN takes all claims of infringement significantly, and we take swift motion when complaints are raised by legitimate IP rights holders. We’ll vigorously defend ourselves in opposition to this lawsuit and any claims which are with out advantage.”