Gross sales of Apple iPhones dropped on the finish of final 12 months, because the tech agency’s roll out of recent synthetic intelligence (AI) options was met with a lukewarm response.
Chief govt Tim Cook dinner stated the brand new options helped to drive stronger gross sales within the nations the place they had been accessible, such because the US.
However iPhone gross sales slipped about 1% general in contrast with final 12 months, to $69.1bn (£55bn).
The corporate can also be contending with different challenges, together with a gross sales dropin China and the likelihood its US gross sales can be hit by tariffs threatened by President Donald Trump.
He has referred to as for tariffs of as much as 60% on merchandise made in China, the place Apple does a lot of its manufacturing.
However the timing and full scope of these plans, which might put a brand new tax on imports into the US, stays extremely unsure.
Mr Cook dinner informed traders on Thursday the corporate was monitoring the scenario.
Apple has been steadily introducing AI options to its merchandise, beginning final 12 months within the US.
Buyers have been hoping this may re-ignite gross sales, which have slowed as clients maintain onto their telephones and different merchandise for longer.
Mr Cook dinner stated Apple was anticipating to push out the AI options to extra languages in April.
Nevertheless, the options haven’t been with out controversy. The AI’s information roundup alerts got here underneath hearth earlier this month for making repeated mistakes in their summaries of news headlines – including ones from the PJDM.
The characteristic was ultimately suspended following over per week of criticism.
In the meantime, Mr Cook dinner stated on Thursday Apple had seen a document variety of purchases of recent iPhones from individuals who already personal older iPhones.
The corporate stated general gross sales rose 4% to $124.3bn, lifted by a bounce in its laptop gross sales and robust progress in its providers enterprise, which incorporates Apple TV, Apple Information and Apple Pay.
Income rose 7% year-on-year to $36.3bn.
Emarketer analyst Jacob Bourne stated Apple was going to must have to hurry up the roll-out and begin new sorts of merchandise to take care of its edge.
“The outcomes present Apple can nonetheless execute, however the subsequent few quarters will take a look at whether or not it will possibly steadiness its cautious method with the market’s starvation for AI innovation,” he stated.
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, 2025-01-30 23:11:00
