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WordPress can now turn blog posts into tweetstorms automatically – TechCrunch

Earlier this yr, WordPress .com introduced a neater approach to submit your Twitter threads, also referred to as tweetstorms, to your weblog with the introduction of “unroll” possibility for Twitter embeds. Right now, the corporate is addressing the flip facet of tweetstorm publication — it’s making it possible to show your present WordPress weblog submit right into a tweetstorm with simply a few clicks.

The brand new characteristic will let you tweet out each phrase of your submit, in addition to the accompanying pictures and movies, the corporate says. These shall be robotically inserted into the thread the place they belong alongside your textual content.

To make use of the tweetstorm characteristic, a WordPress person will first click on on the Jetpack icon on the highest proper of the web page, then join their Twitter account to their WordPress website, if that hadn’t been accomplished already.

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The choice additionally helps a number of Twitter accounts, if you wish to submit your tweetstorms in a number of locations.

As soon as Twitter is linked, you’ll choose the account or accounts the place you wish to tweet, then select the newly added choice to share the submit as a Twitter thread as a substitute of a single submit with a hyperlink.

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Within the field supplied, you’ll write an introductory message in your tweetstorm, so Twitter customers will know what your Twitter thread shall be discussing.

While you then click on on the “publish” button, the weblog submit shall be shared as a tweetstorm robotically.

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The characteristic was additionally designed with just a few considerate touches to make the tweetstorm really feel extra pure, as if it had been written immediately on Twitter.

For starters, WordPress says it’ll take note of the weblog submit’s formatting with the intention to decide the place to separate the tweets. As a substitute of packing the primary tweet with as many phrases as potential, it locations the break on the finish of the primary sentence, for instance. And when a paragraph is just too lengthy for a single tweet, it’s robotically break up out into as many tweets as wanted, as a substitute of being minimize off. A listing block, in the meantime, shall be formatted as a listing on Twitter.

To assist writers craft a weblog submit that can work as a tweetstorm, you possibly can select to view the place the tweets shall be break up within the social preview characteristic. This permits WordPress customers to higher form the submit to suit Twitter’s character restrict as they write.

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On the finish of the revealed tweetstorm, Twitter followers will be capable to click on a hyperlink to learn the submit on the WordPress website.

This addresses a standard criticism with Twitter threads. Whereas it’s helpful to have longer ideas posted to social media for consideration, studying by way of paragraphs of content material immediately on Twitter might be troublesome. However as tweetstroms grew in reputation, instruments to unravel this drawback emerged. The most well-liked is a Twitter bot called @ThreadReaderApp, which lets customers learn a thread in a long-form format by mentioning the account by title throughout the thread together with the key phrase “unroll.”

With the launch of the brand new WordPress characteristic, nonetheless, Twitter customers received’t have to show to third-party utilities — they will simply click on by way of on the hyperlink supplied to learn the content material as a weblog submit. This, in flip, might assist flip Twitter followers into weblog subscribers, permitting the WordPress author to extend their total attain.

WordPress’ plans to introduce the tweetstorm characteristic had been announced final month as coming within the Jetpack launch, arriving in early October.

The characteristic is now publicly out there, the corporate says.

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Sarah Perez