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With a Warby Parker playbook, SISU raises funding from Greycroft to face-off against cosmetic clinics – TechCrunch

Blackrock Clinic Store

With so many individuals getting ‘botox’ and ‘filler’ remedies to their faces lately (or are they, throughout the pandemic?), it’s most likely no marvel that Enterprise Capital has determined to take a look at the area. In the identical approach that the small and scattered market of spectacle/optometrist retailers had been disrupted by startups like Warby Parker, so the extraordinarily variable expertise of back-street beauty clinics are ripe for concentrating on.

Step in SISU, a series of beauty clinics created by a serial tech entrepreneur who will apply tech startup methodology to this comparatively untapped world.

SISU has now raised a $5.5M Collection A fundraise, led by Greycroft and Bullpen Capital. Mana Ventures and the Gaingels Syndicate additionally participated within the spherical, alongside angel traders, together with Liam Casey, founder ans CEO of PCH, and Dan and Linda Kiely, the co-founders of Voxpro.

The funds will likely be used to enter the US beauty clinics market and standardize ‘facial characteristic’ pricing for issues like lips, chin, under-eye, cheeks and forehead. It is going to additionally provide remedies similar to anti-wrinkle injections, dermal and facial fillers, laser and tooth whitening. There may be even going to be a “Face as a service”. So that will be FaaS…

In accordance with SISU, botox customers are charged per unit, and sometimes bought the utmost variety of items, whatever the outcomes. SISU will set a value for what you need executed, and that’s it. A site could have “on the spot on-line evaluations”, and digital bookings.

The corporate will launch an e-commerce platform within the US and 20 medical-retail clinics are deliberate for the East Coast. It already eight now in Eire.

Dubbed by its founders because the ‘One Medical for aesthetic remedies’, SISU is led by Dr. James Cotter, Dr. Brian Cotter, and Irish entrepreneur Pat Phelan, who beforehand made his identify within the telecoms market. Phelan based each Trustev, which exited to TransUnion in 2015 for $44M, and Cubic Telecom, which exited in 2012.

They’re taping into to huge market. The ‘medical aesthetics’ market is projected to succeed in $14.5B by 2023, in keeping with some estimates.

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Mike Butcher