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Willow, the startup making the wearable breast pump, raises $55 million – TechCrunch

Willow, the startup firm making a brand new, wearable, breast pump for ladies, is capping off a frenetic 2020 with $55 million in contemporary funding because it seems to be to broaden its product line to extra choices for brand spanking new moms.

The corporate is coming off a yr which noticed gross sales improve, and Laura Chambers, the previous eBay and Airbnb supervisor, take over as chief government and now, with the brand new capital, it expects to be bringing new merchandise to market past the breast pump in 2021.

A March 2020 report from Frost & Sullivan put the overall dimension of the femtech market, together with applied sciences for moms, at simply over $1 billion with development charges of 12.9%. So the class is small, however rising rapidly as extra instruments are available in to supply companies in what’s a woefully underinvested sector. Certainly, the $155 million that Willow has raised up to now places the corporate among the many higher echelon of ladies’s well being investments.

Distinction that determine with Ro, the storied well being model that launched its subscription medication service for erectile dysfunction with an $88 million investment round.

For ladies who breast feed, the issues related to pumping will be legion.

“Loads of ladies speak about the way it’s virtually just like the pump runs their life,” Naomi Kelman, the founder and former CEO of Willow, told TechCrunch. “Everyone seems to be informed, if you happen to don’t breastfeed or pump regularly, your [breastmilk] provide goes down after which breastfeeding is completed for you.”

That’s why startup corporations like Willow and Naya Health, in addition to established corporations like Medela and Lansinoh are creating applied sciences to not solely make pumping breast milk extra environment friendly, but additionally present extra consolation and dignity to customers.

“By means of our longstanding relationship with Willow, we’ve been in a position to see the true impression they’ve had in serving to mother’s steadiness motherhood in a contemporary world,” mentioned Josh Makower, Willow’s co-founder and chairman of the corporate’s board, in addition to a Normal Companion at Willow investor, NEA, in an announcement. “Willow is flourishing and rising to fulfill the wants of all mothers throughout these distinctive instances, and we’re proud to be a accomplice in advancing innovation within the femtech area.”

With Chambers on the helm, and the $55 million in new financing in hand from traders led by NEA, Meritech Capital Partners, and together with Lightstone Ventures together with new investor Perceptive Advisors, Willow can be doing excess of simply making breast pumps and can be seeking to broaden its footprint to worldwide markets.

“The primary downside we needed resolve was pumping and the great wearable cellular pump. That was at all times product primary. There’s extra innovation we are able to do round pumping. Mothers would love us to assist them with extra {hardware} and extra software program,” Chambers mentioned. We’re additionally working with mothers to determine the place else they want assist. Moms are remarkably unsupported of their motherhood journey. We’re working with mothers to determine what’s vital for them and we’re constructing that.”

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Jonathan Shieber