WarnerMedia will discontinue HBO and WB TV channels in India, Pakistan, Maldives, and Bangladesh later this 12 months because the leisure conglomerate struggles to discover a sustainable enterprise mannequin in South Asian regardless of working within the area for over a decade.
The corporate mentioned it’s going to finish HBO and WB TV channels within the aforementioned markets, the place a cable subscription prices about $four to $5 a month, on December 15. In India, as an illustration, it prices lower than 25 cents to subscribe to each HBO (in HD) and WB atop a month-to-month cable plan, which prices about $2.
Whereas HBO is a family title within the U.S. and a number of other different developed markets, in India and different South Asian nations, its viewers dimension stays tiny. Instances Web’s Films Now, Star Films, and Sony Pix had a considerably larger viewership than HBO in India final month, in line with Broadcast Viewers Analysis Council, India’s scores company.
Warner Media cited a dramatic market shift within the pay-TV trade for its determination. It mentioned it’s going to proceed to supply Cartoon Community and Pogo in India, and distribute CNN Worldwide within the nation.
“After 20 years of successes for the HBO linear film channel in South Asia and greater than a decade with the WB linear film channel, this was a tough determination to make. The pay-TV trade panorama and the market dynamics have shifted dramatically, and the Covid-19 pandemic has accelerated the necessity for additional change,” mentioned Siddharth Jain, SVP and Managing Director of WarnerMedia’s leisure community in South Asia, in a press release.
HBO additionally maintains a content material syndication partnership with Disney’s Hotstar in India. So the streamer will proceed to supply HBO’s exhibits akin to “Curb Your Enthusiasm” and “Final Week Tonight With John Oliver” — hopefully without any censorship — within the nation.
“WarnerMedia has a powerful curiosity in India and are dedicated to assessing optimum alternatives to serve valued clients right here,” mentioned Jain.
#WarnerMedia #discontinue #HBO #channels #India #choose #South #Asia #markets #PJDM