‘Very nice!’ Kazakhstan makes Borat catchphrase its official tourism slogan

Borat is again, and the Kazakhstan tourism company is on board this time.

Amazon Prime Video

You may forgive Kazakhstan tourism officers for not being thrilled concerning the picture of the nation as displayed in Sacha Baron Cohen‘s two Borat movies. The comic’s character claims to be from the previous Soviet republic, fictionalizing all types of unfavorable information concerning the nation. (No, its individuals do not truly drink horse urine.) However now the nation is getting on board with the Borat fame, and has truly adopted the comedian’s catchphrase “Very good!” as a tourism slogan.

A tourism video launched Sunday exhibits guests to Kazakhstan having fun with the nation’s pure magnificence, delicacies, traditions and concrete facilities, exclaiming a model of “Very good!” after every expertise. And whereas it is not defined within the video, the person who sips from a pottery bowl at a market stall, whereas not ingesting horse urine, is definitely ingesting conventional fermented horse milk, according to The New York Times.

“In COVID instances, when tourism spending is on maintain, it was good to see the nation talked about within the media,” Kairat Sadvakassov, the deputy chairman of the tourism board, informed the Occasions. “Not within the nicest method, but it surely’s good to be on the market.”

And Sacha Baron Cohen himself despatched the newspaper a press release praising the nation he teases in his movies.

“This can be a comedy, and the Kazakhstan within the movie has nothing to do with the actual nation,” he mentioned partly. “The true Kazakhstan is a gorgeous nation with a contemporary, proud society — the other of Borat’s model.”

The second Borat movie, Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan, is now obtainable on Amazon Prime Video.

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Gael Fashingbauer Cooper