SEO News

Twitter revenue rises 14%, but user growth fails to impress – TechCrunch

Twitter continued to see its site visitors rise within the third quarter, because of that trifecta of returning sports activities, the presidential marketing campaign and the COVID-19 pandemic. However there wasn’t fairly sufficient development to appease Wall Avenue. 

Twitter beat out analyst expectations on income and internet revenue; Nevertheless, Wall Avenue appeared to get caught on Twitter’s consumer development figures and despatched shares decrease in after-market buying and selling. Twitter’s MDAUs — the corporate’s inside viewers metric that measures monetizeable every day lively customers — hit 187 million within the third quarter. That’s a razor skinny enchancment from the 186 million the corporate reported in second quarter of this yr and development from the 145 million within the third quarter in 2019. Analysts from FactSet had anticipated 195 million MDAUs.

Shares had been down almost 15% in after-market buying and selling.

Twitter reported Thursday internet revenue of $29 million within the third quarter, or four cents per diluted share, a decline from the identical time interval final yr, when the corporate introduced in a internet revenue of $47 million at 5 cents per diluted share. Adjusted earnings had been 19 cents a share.

The corporate’s income got here in at $936 million, up 14% from the identical interval final yr. Analysts had anticipated income of $777 million. 

Twitter’s advert income additionally grew 15% to $808 million. Whole advert engagement rose 27% over the identical interval in 2019. The return of reside occasions in addition to elevated and beforehand delayed product launches helped enhance advert income, Twitter CFO Ned Segal mentioned.

“We additionally made progress on our model and direct response merchandise, with up to date advert codecs, improved measurement, and higher prediction. We stay assured that our bigger viewers, coupled with ongoing income product enhancements, new occasions and product launches, and the optimistic advertiser response to the alternatives we’ve made as now we have grown the service, can drive nice outcomes over time,” he added.

The U.S., Twitter’s largest market, accounted for $513 million in income, a 10% improve YoY. 

Nevertheless, Twitter warned that the vacation season and U.S. election may impression advertiser habits.


#Twitter #income #rises #consumer #development #fails #impress #PJDM


Kirsten Korosec