TikTok is reportedly experimenting with three-minute videos

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Longer TikTok movies could possibly be coming to a display screen close to you.

Angela Lang/PJDM

Quick-form video app TikTok is reportedly trying to make its content material just a little longer. Social media commentator Matt Navarra shared a tweet Wednesday that includes a message from TikTok saying some customers now have “early entry to importing movies as much as three minutes lengthy.”

TikTok’s present restrict is 60 seconds, which caters to the brief consideration spans of many customers. One individual commented on Navarra’s tweet: “My consideration span is now a minute lengthy due to TikTok. And now they assume we’re gonna watch three minute movies?”

Then again, this might assist to get rid of the dreaded “like for half 2” messages that some creators topic us to as a result of they can not handle to suit all of the content material right into a one-minute clip.

TikTok did not instantly reply to a request for remark.

It isn’t stunning or uncommon for a social media platform to increase its content material limits. In September, Instagram extended the time limit for clips on Reels, its short-form video platform, from 15 seconds to 30 seconds. And in 2017, Twitter doubled its 140-character limit.

TikTok has seen an exponential rise in popularity amid COVID-19 lockdownssurpassing the 2 billion global download mark early on within the pandemic. This comes regardless of a tumultuous yr within the US, with the Trump administration pushing to bar downloads of the app, citing data privacy concerns. ByteDance struck a preliminary take care of software program firm Oracle and retail large Walmart, however the agreement still needs to be finalized.

See additionally: TikTok unveils its top 100 videos, creators and trends of 2020

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Abrar Al-Heeti