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The smart speaker market is expected grow 21% next year – TechCrunch

New numbers from Canalys level to a powerful progress in sensible speaker shipments in Mainland China this yr. The market is on monitor to develop 2020, having gotten the COVID-19 pandemic largely underneath management in current months. The remainder of the world — a lot of which continues to battle with the virus — is simply anticipated to see a 3% progress this yr.

The worldwide market will return to larger progress, per the agency, with numbers hitting 163 million models in 2021, marking a 21% progress total. Regardless of a decelerate in buying non-essentials, a protracted shutdown in lots of areas ought to lead extra customers to contemplate the opportunity of introducing new gadgets into their properties — or changing older and outdated models.

The final couple of months have been pretty busy for such merchandise. Amazon, Google and Apple have all introduced refreshes or additions to their sensible speaker line. Google not too long ago refreshed its baseline Residence gadgets with new {hardware} and a brand new title, because the Nest Audio. Numerous Echo gadgets have been up to date as nicely, and Apple has lastly launched the long-awaited — and considerably inexpensive — HomePod mini.

Picture Credit: Canalys

Canalys notes that Apple is the one one of many large three U.S. firms promote their very own sensible audio system in Mainland China, and the brand new worth level might assist the corporate construct extra of a footprint out there.

“The US $99 worth phase is just about a no-mans-land in China, but sufficient to enchantment to Apple’s user-base,” analyst Cynthia Chen says in a launch. “Apple ought to take this chance to drive the uptake of its music and different companies consumed at dwelling.”

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Brian Heater