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Travis Scott, J Balvin, and McDonald’s: Why some social partnerships work and others are destined to fail – Marketing Tech News

If you happen to went to McDonald’s in September, chances are high you encountered Travis Scott. The prolific rapper had the primary movie star meal partnership to be featured on the McDonald’s menu since Michael Jordan’s in 1992. The Cactus Jack meal, named after Scott’s file label, replicated his favourite childhood special-order. The partnership was […]