DM
DM

Perspectives: Digital Transformation Through the Lens of Strategic Marketing extract: Exploring CMO/CIO synergies – Marketing Tech News

Editor’s word: That is an unique extract from Lynn Scheurell’s new eBook, Perspectives: Digital Transformation Through the Lens of Strategic Marketing. This extract, from chapter 5, ‘Woke Management’, explores CMO and CIO alignment, in addition to questions which have to be requested to drive digital transformation. — CMOs are masters of alignment when it comes […]