DM
DM

Perspectives: Digital Transformation Through the Lens of Strategic Marketing extract: Exploring CMO/CIO synergies – Marketing Tech News

Editor’s word: That is an unique extract from Lynn Scheurell’s new eBook, Perspectives: Digital Transformation Through the Lens of Strategic Marketing. This extract, from chapter 5, ‘Woke Management’, explores CMO and CIO alignment, in addition to questions which have to be requested to drive digital transformation. — CMOs are masters of alignment when it comes […]

SEO News
SEO News

Disney announces a ‘strategic reorganization’ to focus on streaming

As we speak Disney unveiled a brand new company construction that divides its content material enterprise into three teams which might be “accountable and accountable for producing and delivering content material for theatrical, linear and streaming, with the first focus being the Firm’s streaming providers.” Disney: #Disney #pronounces #strategic #reorganization #focus #streaming