DM
DM

Why brands must embrace consumer post-pandemic buying habits – Marketing Tech News

The coronavirus pandemic has, in some ways, radically modified shopper behaviour. In-store buying has plummeted on account of social distancing measures, and many shoppers are as a substitute choosing no-touch achievement and buying gadgets on-line. As soon as the pandemic passes, some buyers will return to their earlier shopping for habits as if nothing ever […]

DM
DM

The CMO’s role in a post-pandemic world: Flexibility with authenticity – Marketing Tech News

Earlier than the COVID-19 pandemic, the chief advertising officer (CMO) function was already in a state of flux, with a number of high-profile manufacturers transferring away from the place. Early this 12 months, Hole’s CMO left with no direct substitute. Shopify’s chief marketer departed in February 2020, and the e-commerce agency introduced it might not […]