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Why sustainability through technology is central to the event industry’s future – Marketing Tech News

Few positives have resulted from the lethal coronavirus pandemic, however the impact on our Earth is unmistakable. Carbon dioxide emissions have decreased by 5%, and air pollution is declining globally. The general public’s response to this means that there will probably be a renewed power towards sustainable initiatives. As soon as individuals can safely collect […]

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Beyond the traditional: How YouTube is looking to turn lockdown viewing habits into a marketing win – Marketing Tech News

Lockdown measures have been persevering with to ease throughout the UK and past – albeit with some caveats – however there are some habits shaped over the previous few months which can be right here to remain. Being caught behind closed doorways led many individuals to attempt new issues for the very first time, whether […]

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The thin line between real and online life is narrowing further with Covid-19 – and marketers need to react – Marketing Tech News

The disruption and uncertainty of the Covid-19 pandemic has naturally seen shopper behaviour shift drastically. Distant working and eCommerce developments really feel as if they’ve shifted inexorably, with work-life steadiness turning into re-evaluated in favour of the latter. The query is: which of those behaviours will stick, and kind ‘the brand new regular’ longer-term? Earlier […]