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Covid-19 and the touchless digital economy – and its ironic magnification of online friction – Marketing Tech News

Sir James Murray, the famed Oxford lexicographer, would certainly be rethinking his “slips” of the phrase “friction” in right this moment’s digital financial system.  In spite of everything, if Oxford’s view of friction (loosely paraphrased) is “the resistance encountered when two objects are available contact and attempt to transfer past one another” how can friction […]