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Perspectives: Digital Transformation Through the Lens of Strategic Marketing extract: Exploring CMO/CIO synergies – Marketing Tech News

Editor’s word: That is an unique extract from Lynn Scheurell’s new eBook, Perspectives: Digital Transformation Through the Lens of Strategic Marketing. This extract, from chapter 5, ‘Woke Management’, explores CMO and CIO alignment, in addition to questions which have to be requested to drive digital transformation. — CMOs are masters of alignment when it comes […]

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Exploring a content framework for compelling digital experiences – Marketing Tech News

All digital experiences are constructed with content material: photos, textual content, video, audio, and even augmented and digital actuality. Content material just isn’t solely used to speak your organization’s worth, however to increase and join its expertise to all touchpoints finish customers could encounter. As a result of content material performs such a big function […]

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Branding best practice: Exploring how to create a brand which cuts through the noise – Marketing Tech News

Webinar Having a robust, unified model picture is a should in at this time’s noise-heavy, social-amplified advertising and marketing panorama. With the disruption of the Covid-19 pandemic added in, it’s much more indispensable. The latest 2020 BrandZ Top 100 Most Valuable Global Brands Ranking, put collectively by WPP and Kantar, is a gold mine of knowledge […]

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Smart cities deep dive: Citizen expectations and exploring the Internet of Everything – Internet of Things News

Good metropolis initiatives have gotten an more and more vital matter of dialog because the Covid-19 pandemic continues. A collection of analysis research issued this week have detailed citizen calls for, in addition to efforts being made by cities to progress. A research by Capgemini, which surveyed 10,000 residents throughout 10 nations, in addition to […]