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Why R&D is ‘the wind beneath marketing’s wings’ at Coca-Cola: AI, analytics, and more – Marketing Tech News

Session Even if you’re one of many greatest and most recognisable manufacturers on the earth, it by no means pays to face nonetheless. Coca-Cola is a specific working example. For years, the comfortable drinks behemoth repeatedly topped the charts because the world’s most respected model. But in 2013, in keeping with Interbrand’s rankings, Apple took […]