DM
DM

Infosys report explores CMO-CIO collaboration as key to post-Covid digital success – Marketing Tech News

Virtually half of top-tier firms consider a collaborative relationship between the chief advertising officer (CMO) and chief info officer (CIO) might increase profitability by no less than 5%, in accordance with a brand new report. The examine, from Indian IT providers and consulting supplier Infosys, performed surveys with greater than 750 CXOs from firms with […]

DM
DM

Perspectives: Digital Transformation Through the Lens of Strategic Marketing extract: Exploring CMO/CIO synergies – Marketing Tech News

Editor’s word: That is an unique extract from Lynn Scheurell’s new eBook, Perspectives: Digital Transformation Through the Lens of Strategic Marketing. This extract, from chapter 5, ‘Woke Management’, explores CMO and CIO alignment, in addition to questions which have to be requested to drive digital transformation. — CMOs are masters of alignment when it comes […]