DM
DM

CMO Council explores the remit of earned media – and strained relations between marketing and comms – Marketing Tech News

The Covid-19 pandemic might have compelled a change in some respects, however a brand new report from the CMO Council makes it clear: advertising and comms are nonetheless too adversarial, and extra media cohesion is required. In its report ‘Bridging the Hole for Comms and Advertising and marketing’, the council, alongside Cision, surveyed greater than […]