Technology
Technology

Move over Instagram influencers: The magic of TikTok is authenticity

In what consultants say may very well be a long-term shift, individuals are posting extra unfiltered content material on social media throughout COVID-19 lockdowns. For a lot of, the polished lifetime of Instagram influencers is much less alluring throughout a pandemic. Angela Lang/PJDM With folks spending extra time at dwelling throughout the coronavirus pandemic, there’s […]

Technology
Technology

TikTok is feeding an appetite for authenticity. Instagram may want to take notes

In what consultants say might be a long-term shift, persons are posting extra unfiltered content material on social media throughout COVID-19 lockdowns. For a lot of, the polished lifetime of Instagram influencers is much less alluring throughout a pandemic. Angela Lang/PJDM With folks spending extra time at house in the course of the COVID-19 pandemic, […]

DM
DM

The CMO’s role in a post-pandemic world: Flexibility with authenticity – Marketing Tech News

Earlier than the COVID-19 pandemic, the chief advertising officer (CMO) function was already in a state of flux, with a number of high-profile manufacturers transferring away from the place. Early this 12 months, Hole’s CMO left with no direct substitute. Shopify’s chief marketer departed in February 2020, and the e-commerce agency introduced it might not […]