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Spotify’s ad tech is coming to third-party podcasts

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Spotify remains to be decided to reign supreme in podcasts, and which means placing extra adverts in podcasts — prefer it or not. The corporate has acquired podcast platform heavyweight Megaphone with the purpose of constructing Spotify’s advert insertion tech obtainable to third-party podcast publishers “for the primary time.” If publishers need it, they’ll have the choice of monetizing their podcasts by Spotify (full with monitoring) as a substitute of getting to barter their very own sponsorships.

The advert tech will likely be obtainable “quickly” after the Megaphone deal closes, Spotify mentioned, though it didn’t say when it anticipated that to occur.

#Spotifys #tech #coming #thirdparty #podcasts



PJ is the Digital Marketer & Founder of PJ Digital Marketing, has involved in this field from 2010 onwards. Also the owner of a few more sites in different fields.