Samsung once again tops the smartphone market, analyst says

Samsung tops the record of smartphone firms in Q3 2020, in accordance with an IDC report.

Angela Lang/PJDM

Samsung as soon as once more claimed the top spot in the smartphone market within the third quarter of 2020, in accordance with a Thursday report by market researcher IDC. The corporate shipped 80.four million smartphones, up 2.9% 12 months over 12 months. It now has a market share of 22.7%. 

The worldwide smartphone market confirmed general enchancment in Q3, as shipments dropped simply 1.3% 12 months over 12 months, IDC says. A complete of 353.6 million smartphones have been shipped throughout the quarter, and although the market declined, it carried out higher than IDC’s former prediction that there could be a 9% year-over-year decline. “That is largely attributed to the re-opening of economies across the globe as COVID-19 restrictions have been step by step relaxed,” the analyst mentioned within the report.

Some key markets noticed faster-than-expected restoration, similar to India, Brazil, Indonesia and Russia. 

“Though there was a component of pent-up demand that fueled market development, it was primarily the array of heavy promotions and reductions that accelerated development in these markets,” mentioned Nabila Popal, analysis director with IDC’s Worldwide Mobile Device Trackers. “In India, distance studying has truly boosted the demand for low-end smartphones as they’re a extra inexpensive possibility in comparison with tablets. The elevated low-end demand solely additional will increase competitors and provides stress to the distributors’ backside line.”

Then again, bigger markets like China, Western Europe, and North America all noticed the largest declines in Q3. This was partly because of the iPhone 12 launching a month later than usual. Nonetheless, 5G promotions are on the rise in lots of of those markets, and a range of products are now available at numerous worth factors. 

“Whereas a number of the topline numbers could not appear fairly, we’re seeing a variety of enchancment within the smartphone market each when it comes to provide chains and client demand,” mentioned Ryan Reith, program vice chairman with IDC’s Worldwide Cellular Machine Trackers. “Within the giant developed markets, it is extremely clear that 5G will probably be positioned to most customers as their subsequent telephone no matter which model or worth level they’re centered on.”

Nonetheless, Reith notes, “client demand for 5G is minimal at finest.”

Apart from Samsung, the opposite prime telephone firms in accordance with IDC have been Huawei, Xiaomi, Apple and Vivo, in that order.

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