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Sales and marketing data startup Demand Sage raises $3M – TechCrunch

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Demand Sage, a brand new startup from the founders of recently-acquired mobile analytics company Localytics, introduced this morning that it has raised $three million in seed funding led by Eniac Ventures and Underscore VC.

Once I spoke to CEO Raj Aggarwal, CTO Henry Cipolla and CPO Randy Dailey back in February, they outlined a imaginative and prescient to make it simpler for entrepreneurs to get the info and insights they want, initially by mechanically producing Google Sheets reviews utilizing knowledge from HubSpot.

Extra just lately, Demand Sage has been increasing into gross sales knowledge.

“From our strong base with entrepreneurs we observed gross sales leaders pulling us in to assist them too,” Aggarwal informed me by way of. “We’ve been capable of give them visibility they didn’t have, in areas reminiscent of the place offers are getting caught and which actions truly drive income. It is sensible since there’s a ton of overlap between the gross sales and advertising and marketing capabilities, particularly in SMBs. ”

Aggarwal additionally mentioned that Demand Sage has expanded its product lineup past pre-built report templates by introducing a no-code “Report Builder,” and by testing out an insights instruments that would, for instance, assist salespeople decide which offers want their consideration.

In an announcement, Vinayak Ranade, CEO of Demand Sage buyer Drafted, mentioned, “With each gross sales and advertising and marketing instrument I’ve used, ultimately you quit and export knowledge to a spreadsheet to dig into the numbers,” whereas with Demand Sage, it’s “like having a Google Sheets power-user that mechanically makes the spreadsheets that you simply actually need to see.”

As for the way the enterprise has fared in the course of the pandemic, Aggarwal mentioned, “Demand has actually jumped. Corporations want more cost effective options and better flexibility as enterprise fashions shift.”

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Anthony Ha