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Roblox to host its first virtual concert, featuring Lil Nas X – TechCrunch

LNX Concert Poster

Roblox this morning introduced a partnership with Columbia Records that can enable it to deliver a digital live performance expertise that includes Lil Nas X to its gaming platform. Notably, this will probably be Roblox’s first-ever digital live performance, and follows related occasions which were held in the course of the pandemic, like the “One World: Collectively At House” live performance to profit WHO in April, and Fortnite’s Travis Scott live performance hosted in-game, which attracted 12.3 million concurrent players at its peak.

The Lil Nas live performance, in the meantime, will probably be hosted in a web based occasion area custom-designed by Roblox to permit for an immersive expertise. There will probably be a number of totally different levels, every impressed by Lil Nas X’s songs and music movies, that can use a wide range of applied sciences together with the most recent in shadowing, lighting, and bodily primarily based rendering (PBR) facial recognition applied sciences, the corporate says.

In the course of the live performance, Lil Nas X can even carry out his new single “Vacation” for the primary time reside, in addition to different standard hiits.

The occasion itself will truly be run over three showings beginning with the primary occasion on Sat. Nov. 14th at 1 PM PST. The Asia displaying will observe at 10 PM PST, then the European present will probably be on Solar. Nov. 15 at 9 AM PST.

As well as, Roblox and Columbia Data will host a Q&A with Lil Nas X that will probably be streamed within the live performance venue with a preshow at four PM on Friday Nov. 13.

“We’re thrilled to associate with Columbia Data to deliver Lil Nas X followers and the Roblox neighborhood collectively in a completely new means,” mentioned Jon Vlassopulos, International Head of Music at Roblox, in an announcement concerning the occasion. “This live performance with Lil Nas X will transport gamers and their associates into the Metaverse, and produce to life the way forward for what immersive, social experiences can appear to be.”

Forward of the occasion, the brand new live performance venue will characteristic mini video games and different actions for gamers to discover, in addition to a digital retailer providing unique merchandise, like equipment, emotes, and Lil Nas X avatar bundles.

“We’re throwing the largest digital live performance of 2020, and I hope everyone on the earth can come test it out,” mentioned Lil Nas X, in an announcement. “I really feel very fortunate to be the primary artist to ever do that on Roblox. We had a lot enjoyable placing this collectively for my followers, and I can’t wait for everybody to see it,” he added.

Roblox has been signaling an curiosity in increasing its platform past gaming in current months, because the pandemic fueled a leap in month-to-month customers and participant spending, in addition to a want for digital actions basically. The company in July reported it had grown to greater than 150 million month-to-month energetic customers, up from the 115 million it had in February, earlier than the U.S.’s shelter-in-place orders had kicked in.

It additionally in July launched  “Party Place,” a digital venue targeted on hanging out for meetups or birthday events.

The shift to digital platforms for socializing has helped increase Roblox revenues, as nicely.

One third-party estimate, from Sensor Tower, pegged Roblox cell spending at $94 million in September. It additionally recommended Roblox had handed $2 billion in spending so far. A more recent report from Protected Betting Websites, estimated Roblox gamers spent $820 million in whole from Jan. by Sept. 2020.

The gaming company is poised to IPO, however a date has not been disclosed.

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Sarah Perez